Rogers 2008 Annual Report Download - page 2

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ROGERS COMMUNICATIONS INC. AT A GLANCE
TOTAL SHAREHOLDER RETURN
FIVE-YEAR COMPARATIVE TOTAL RETURN: 2003–2008
S&P 500S&P/TSX
COMPOSITE
RCI.b on TSX
(10%)23%259%
TSX TELECOM
INDEX
S&P 500
TELECOM INDEX
49% 20%
S&P 500S&P/TSX
COMPOSITE
RCI.b on TSX
(13%)68%464%
TSX TELECOM
INDEX
S&P 500
TELECOM INDEX
52% (46%)
For a detailed discussion of our financial and operating metrics and results, please see the accompanying MD&A later in this report.
FINANCIAL HIGHLIGHTS
(In millions of dollars, except per share data) 2008 2007 2006 2005 2004
Revenue $ 11,335 $ 10,123 $ 8,838 $ 7,334 $ 5,514
Adjusted operating profit 4,060 3,703 2,942 2,252 1,752
Adjusted operating profit margin 36% 37% 33% 31% 32%
Adjusted net income (loss) 1,260 1,066 684 47 (32)
Adjusted basic earnings (loss) per share 1.98 1.67 1.08 0.08 (0.07)
Annualized dividend rate at year-end 1.00 0.50 0.16 0.075 0.05
Total assets 17,093 15,325 14,105 13,834 13,273
Long-term debt (includes current portion) 8,507 6,033 6,988 7,739 8,542
Shareholders‘ equity 4,727 4,624 4,200 3,528 2,385
Number of employees 29,200 27,900 25,700 22,600 19,300
TEN-YEAR COMPARATIVE TOTAL RETURN: 1998–2008
What We Said: Deliver 5% or
greater growth in consolidated
free cash flow.
What We Did: Generated a 10%
increase in free cash flow growth.
FREE CASH FLOW
GROWTH
What We Said: Increase dividends
consistently over time.
What We Did: Doubled annual
dividend per share from $0.50 to
$1.00 in 2008.
DIVIDEND
INCREASES
What We Said: Continued strong
wireless subscriber growth but with
a focus on postpaid subscribers.
What We Did: Added 604,000
wireless subscribers with 89% of
net additions being on higher value
postpaid plans.
GAIN HIGHER VALUE
WIRELESS SUBSCRIBERS
What We Said: Strong double-digit
wireless data growth to support
continued ARPU expansion.
What We Did: 39% wireless data
revenue growth with data as a
percent of network revenue
expanding to 16% from 13% in 2007.
GROW WIRELESS
DATA REVENUE
What We Said: Significantly expand
coverage of next-generation HSPA
wireless data network across
Canada.
What We Did: Expanded HSPA
wireless network to cover 76% of
the population while increasing
data speeds to 7.2 Mbps.
FASTEST AND MOST
RELIABLE WIRELESS
NETWORKS
What We Said: Continued rapid
growth in cable telephony
subscribers during 2008.
What We Did: Expanded cover-
age area to 95% of cable territory
and grew subscriber base 28% to
840,000.
GROW CABLE
TELEPHONY BUSINESS
What We Said: Leverage growth
with efficiencies to drive at least
100bp of adjusted operating profit
margin expansion at Cable.
What We Did: 16% Cable
Operations adjusted operating
profit growth with nearly 200 basis
point margin expansion.
EXPAND C ABLE
MARGINS
DELIVERING RESULTS IN 2008
DOUBLE-DIGIT
REVENUE GROWTH
What We Said: Leverage networks,
channels and brand to deliver 11%
or greater revenue growth.
What We Did: 12% consolidated
revenue growth with Wireless,
Cable Operations and Media all
growing at double-digit rates.