Rogers 2008 Annual Report Download - page 85

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ROGERS COMMUNICATIONS INC. 2008 ANNUAL REPORT 81
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
CABLE NON-GAAP CALCULATIONS (1)
Years ended December 31,
(In millions of dollars, subscribers in thousands, except ARPU figures and operating profit margin) 2008 2007
Core Cable ARPU
Core Cable revenue $ 1,669 $ 1,540
Divided by: average basic cable subscribers 2,300 2,276
Divided by: 12 months 12 12
$ 60.47 $ 56.39
Internet ARPU
Internet revenue $ 695 $ 608
Divided by: average Internet (residential) subscribers 1,531 1,388
Divided by: 12 months 12 12
$ 37.82 $ 36.51
Cable Operations adjusted operating profit margin:
Adjusted operating profit $ 1,171 $ 1,008
Divided by revenue 2,878 2,603
Cable Operations adjusted operating profit margin 40.7% 38.7%
RBS adjusted operating profit margin:
Adjusted operating profit $ 59 $ 12
Divided by revenue 526 571
RBS adjusted operating profit margin 11.2% 2.1%
(1) For definitions of key performance indicators and non-GAAP measures, see the section entitled “Key Performance Indicators and Non-GAAP Measures”.