Rogers 2006 Annual Report Download - page 77

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73
RO GER S CO MMU NIC AT ION S IN C . 20 0 6 ANN UA L RE POR T
MANAGEMENT’S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Wireless Non -GAAP Calculations (1)
(In millions of dollars, subscribers in thousands,
except per subscriber figures and operating profit margin) 2006 2005
Postpaid ARPU (monthly)
Postpaid (voice and data) revenue $ 4,084 $ 3,384
Divided by: average postpaid wireless voice and data subscribers 5,059.6 4,435.8
Divided by: 12 months 12 12
$ 67.27 $ 63.56
Prepaid ARPU (monthly)
Prepaid revenue $ 214 $ 210
Divided by: average prepaid subscribers 1,322.0 1,323.2
Divided by: 12 months 12 12
$ 13.49 $ 13.20
Cost of acquisition per gross addition
Total sales and marketing expenses $ 604 $ 604
Equipment margin loss (acquisition related) 196 192
$ 800 $ 796
Divided by: total gross wireless additions (postpaid, prepaid, and one-way messaging) 2,006.6 2,053.0
$ 399 $ 388
Operating expense per average subscriber (monthly)
Operating, general and administrative expenses $ 1,376 $ 1,240
Integration expenses 3 54
Equipment margin loss (retention related) 165 187
$ 1,544 $ 1,481
Divided by: average total wireless subscribers 6,528.0 5,938.9
Divided by: 12 months 12 12
$ 19.69 $ 20.78
Equipment margin loss
Equipment sales $ 267 $ 246
Cost of equipment sales (628) (625)
$ (361) $ (379)
Acquisition related $ (196) $ (192)
Retention related (165) (187)
$ (361) $ (379)
Operating profit margin
Operating profit $ 1,969 $ 1,337
Divided by network revenue 4,313 3,614
Operating profit margin 45.7% 37.0%
(1) For definitions of key performance indicators and non-GAAP measures, see “Key Performance Indicators and Non-GAAP Measures” section.