Rogers 2006 Annual Report Download - page 16

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LIFE IN YOUR
COMMUNITY
Rogers touches the lives of Canadians through more than just products and services that
enrich, inform and entertain, but also by giving back to the community in ways that are as
diverse as the communities we serve. At the centre of it all are our people, who don’t stop
helping those in the community when they leave work at the end of the day.
Across the country, Rogers employees’ passion for improving the quality of life of Canadians
can be seen in the many communities in which they live and work.
Through both corporate-sponsored initiatives and direct community involvement, our
employee volunteers make it all possible, whether it’s covering local community news and
events, supporting local teams, ensuring the safety of children on Halloween night, bringing
entertainment to sick children in hospitals, or collecting toy and food donations.
Our employees’ enthusiasm for change has brought communities together to raise funds in
support of local initiatives including cancer research, emergency support for local families in
need, and programs that enhance the quality of life for youth and children.
Rogers employees are also leading the charge for the recycling of cell phones through Phones
for Food. Their efforts not only benefit the environment, but support a national program to
raise funds to benefit local food banks.
For further information on these and many other community initiatives we support, please
visit the “About Rogers” section of the rogers.com website.
12 ROG ERS CO MMU N ICAT I ONS INC . 2006 ANN UA L RE P ORT