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2003 Annual Report Rogers Communications Inc.
10
Rogers started in radio more than 40 years ago as a pioneer FM
station in Toronto – CHFI FM98. Today, Rogers Media is a rapidly
growing collection of broadcasting and publishing businesses
with unique market positions and category-leading brands in
all of its segments.
Media’s Broadcasting group includes 43 radio stations, with a
variety of formats, primarily clustered in and around major cen-
tres including Ottawa, Toronto, Calgary and Vancouver; the
OMNI.1 and OMNI.2 multicultural television stations in Ontario;
its Rogers Sportsnet regional sports network, which provides
regional sports programming across Canada; and The Shopping
Channel, Canada’s only nationally televised shopping service.
Broadcasting also holds minority interests in several Canadian
specialty television services, including Viewers Choice Canada,
Outdoor Life Network, TechTV Canada, The Biography Channel
Canada and MSNBC Canada.
Media’s Publishing group produces approximately 70 consumer
magazines and trade and professional publications and directo-
ries. The portfolio of magazines includes many Canadian
household names such as Maclean’s, Chatelaine, Flare, Today’s
Parent, L’actualité,
Canadian Business, MoneySense
and Profit,
as well as industry journals and directories for numerous
Canadian trades and professions.
In addition to its more traditional broadcast and print media plat-
forms, the Media group also delivers content over the Internet
relating to many of its broadcasting and publishing properties.
Rogers Media leverages its strong brand names to increase
advertising and subscription revenues, assisted by the cross-
promotion of its properties across its various media formats and
in association with the Rogers brand.
Rogers Media