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2003 Annual ReportRogers Communications Inc. 9
Rogers Wireless
Rogers Wireless is Canada’s wireless network leader – deliver-
ing advanced wireless voice, data and messaging solutions to
more than 4 million wireless customers across the country.
The Rogers Wireless GSM/GPRS network is the largest inte-
grated wireless voice and data network in Canada and operates
on the world standard for wireless communications technology.
With industry-leading coverage that reaches more than 93% of
the Canadian population plus global coverage through roam-
ing agreements with carriers around the world, Rogers Wireless
enables customers to do more of what matters most to them,
wherever they are.
Rogers Wireless combines superior voice communications and
an industry-leading suite of wireless data services and high-
speed access to the wireless Internet with flexible pricing
packages that address the needs of all segments of the wireless
market. The Company is successfully embracing the unique
needs of the youth and young adult market in Canada with
targeted offers that provide these important trend-setting, new
technology adopting customers with the ability to express them-
selves and stay in touch in their way. At the same time, Rogers
Wireless shares strongly in the entrepreneurial spirit of Canada’s
businesses, and provides innovative wireless communications
solutions to increase both their productivity and profitability.
Rogers Wireless is committed to delivering on its successful,
profitable growth strategy through the optimization of its
customer mix by targeting postpaid business and youth cus-
tomers through the most appropriate channels. At the same
time, Rogers Wireless maintains a consistent focus on its
existing customers to enhance customer loyalty and satisfac-
tion and reduce customer churn.
Rogers Wireless provides service to its new and existing cus-
tomers at more than 7,000 points of distribution that include
Rogers Plus, Rogers Video and RadioShack stores across Canada.
Customers can also purchase wireless devices and features or
make changes to their account, 24 hours a day, 7 days a week,
at www.rogers.com.