Reebok 2007 Annual Report Download - page 47
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043
1) Includes 2007 Maxfl i
g
olf ball sales. The brand was divested effective February 11, 2008.
ANNUAL REPORT 2007 --- adidas Group
02
GROUP BRANDS AND DIVISIONS
ADIDA
S
(69 % of Group sales)
SPORT PERFORMANCE (80 % of adidas sales)
The adidas Sport Performance division has one guiding principle:
to equip all athletes to achieve their own impossible. While adidas
is proud to support athletes in all sports, the Sport Performance
division is mainly focused on four key categories: running, football,
basketball and training.
SPORT STYLE (20 % of adidas sales)
The adidas Sport Style division is a leading supplier of authentic
sports lifestyle products with its Originals line. In addition, its Y-3
collection offers cutting-edge sports fashion products to fashion-
forward consumers.
T
AYL
O
RMADE-ADIDA
S
GO
LF (8 %1) of Group sales)
TAYLORMADE (71 % of TaylorMade-adidas Golf sales)
TaylorMade is a leader in the industry and is the number one
metalwood supplier. It focuses on consumers who seek the most
innovative, performance-enhancing golf equipment available,
including technologically-superior drivers, fairway woods, irons,
putters and balls.
ADIDAS GOLF (28 % of TaylorMade-adidas Golf sales)
adidas Golf targets active, serious, athletic-minded golfers who
understand that the right technologies can dramatically improve
the performance of golf footwear and apparel.
R
EEBOK (23 % of Group sales)
REEBOK (79 % of Reebok sales)
Reebok is an American-inspired, global brand that creates and
markets sports and lifestyle products built upon a strong heritage and
authenticity in sports, fi tness and women’s categories. The brand is
committed to designing products and marketing programs that refl ect
creativity and the desire to constantly challenge the status quo.
REEBOK-CCM HOCKEY (9 % of Reebok sales)
Reebok-CCM Hockey is the world’s largest designer, manufac-
turer and marketer of hockey equipment and apparel with two
of the world’s most recognized hockey brand names: Rbk Hockey
and CCM.
ROCKPORT (12 % of Reebok sales)
Building on nearly four decades of engineering expertise and a
commitment to inno vation, Rockport designs and markets dress,
casual and outdoor footwear as well as apparel and accessories
that fuse dynamic technology and modern style to deliver real
and tangible differences to the consumer.