Reebok 2007 Annual Report Download - page 46

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042
ANNUAL REPORT 2007 --- adidas Group
CO
RP
O
RATE MI
SS
I
O
N
S
TATEMENT
THE ADIDAS GROUP STRIVES
TO BE THE GLOBAL LEADER IN THE
SPORTING GOODS INDUSTRY WITH
SPORTS BRANDS BUILT ON A PASSION
FOR SPORTS AND A SPORTING LIFESTYLE.
W
E ARE
CO
N
SU
MER F
OCUS
E
D
and therefore we continuously improve the quality, look, feel and image
of our products and our organizational structures to match
and exceed consumer expectations and to provide them with
the highest value.
W
E ARE INNOVATION AND DESIGN LEADER
S
who seek to help athletes of all skill levels achieve peak performance
with every product we bring to market.
WE ARE A GLOBAL ORGANIZATIO
N
that is socially and environmentally responsible, creative
and fi nancially rewarding for our employees and shareholders.
W
E ARE COMMITTE
D
to continuously strengthening our brands and products
to improve our competitive position.
WE ARE DEDI
C
ATED
to consistently delivering outstanding fi nancial results.
GROUP MANAGEMENT REPORT – OUR GROUP -- Structure and Strategy - Corporate Mission Statement - Group Brands and Divisions