Reebok 2007 Annual Report Download - page 140
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YOUR FAVORITE COVER
136 -- ADIDAS ORIGINALS --
- Celebrate Originality -
In the 1970s, adidas routinely used a globe in its advertising to show consumers the diversity of its product offers as the
one, genuinely global sports brand. Now thirty years later, adidas is reintroducing the visual device to celebrate the brand’s originality
and highlight the breadth and depth adidas Originals lifestyle products offer around the world.