Reebok 2007 Annual Report Download - page 38

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034
01 02 03
04 05 06
ANNUAL REPORT 2007 --- adidas Group TO OUR SHAREHOLDERS - Operational and Sporting Highlights 2007
FIR
S
T
Q
UARTER
--
22
.
0
1. Picture 01 The NHL and Reebok partner to create a technologically advanced uniform system called
Rbk EDGE Uniform System™, which is introduced during the 2007 NHL All-Star Celebration in Dallas, Texas, USA. 26.01. Picture 02
TaylorMade-adidas Golf launches two new drivers, the Burner® and the r7® SuperQuad. They become the PGA Tour’s most popular
new driver models.
0
4.
02
. Reebok, as the offi cial outfi tter of the NFL, dominates the fi eld at Super Bowl XLI in Miami, Florida,
USA. 18.02. adidas is the offi cial outfi tter of the 56th NBA All Star Game in Las Vegas, Nevada, USA. Our Group outfi ts more starters
than any other company with Tracy McGrady, Kevin Garnett, Tim Duncan and Gilbert Arenas for brand adidas and Yao Ming for
brand Reebok. Reebok athlete Gerald Green wins the popular Slam Dunk contest.
23
.02. Brand adidas formalizes its two-divisional
structure with the appointment of Chief Marketing Offi cers Bernd Wahler (Sport Performance) and Hermann Deininger (Sport Style).
0
1.0
3.
Reebok celebrates the 25th anniversary of the iconic Freestyle shoe bringing back now-trendy artwork from the late ’80s.
0
6.0
3.
Picture 03 adidas unveils the new 2007 fully-integrated global brand campaign “Impossible Is Nothing” featuring some of
the world’s most inspiring athletes and their stories.
S
E
CO
ND
Q
UARTER
--
0
1.
0
4
.
Picture 04 adidas by Stella McCartney starts into its sixth season with the fall / winter 2007 collection
introducing Gym Dance as a new category. 04.04. Picture 05 Reebok launches the brand’s biggest campaign of the year “Run Easy”.
This campaign helps to signifi cantly improve US annual growth in the Premier Running line. 2
3
.0
5.
A. C. Milan wins the UEFA
OPERATIONAL AND SPORTING HIGHLIGHTS 2007 For the adidas Group,
2
007 was truly exciting.
Throu
g
hout the year, our brands captured the world’s attention with compellin
g
product and
campai
g
n launches as well as top per
f
ormance o
f
sponsored athletes and teams.