Reebok 2007 Annual Report Download - page 137

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133
YOUR FAVORITE COVER
-- ADIDAS OLYMPIC GAMES --
- Together in 2008, Impossible Is Nothing -
As the Offi cial Sportswear Partner of the Beijing 2008 Olympic Games, adidas launched its biggest-ever Chinese
marketing campaign which includes exciting visuals at famous locations such as Yong Ding Men, a gate in the old
Beijing city wall. This campaign demonstrates the power of “Together” by showcasing how the entire Chinese nation
supports their athletes and the Games themselves. Famous Chinese Olympians such as basketball superstar Sui Feifei,
key members of the Chinese women’s volleyball team, diving sensation Hu Jia and football legend
Zheng Zhi are featured in the campaign.
04