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ANNUAL REPORT 2007 --- adidas Group
ANNUAL GENERAL MEETING ATTENDANCE INCREASED FURTHER The Annual General Meeting is a platform for dialog between
our shareholders and the Executive and Supervisory Boards. It is also the forum for shareholders to execute their voting rights.
At our Annual General Meeting on May 10, 2007. 44 % of the capital with voting rights was present. This represents an increase
of 5 percentage points compared to the prior year. We attribute this considerable increase in the attendance rate to the proxy
solicitation conducted prior to the Annual General Meeting, when our shareholders were directly contacted and informed on
the exact deadlines, registration requirements and possibilities for exercising their voting rights. Furthermore, our shareholders
may utilize our enhanced Internet service. This service offers our shareholders the possibility to have their voting rights exercised by
a proxy appointed by adidas AG, a service which can be requested in writing or via the Internet until the end of the general debate
(7.8% of the stock capital exercised voting rights via the Internet at the 2007 Annual General Meeting). In light of the increasing
importance of electronic transmission of information, we created the necessary preconditions for this with the amendment to the
Articles of Association resolved by the shareholders. The use of the Internet service has been sustainably supported, and obstacles,
especially with regard to the cross-border exercise of voting rights, have been reduced. At our next Annual General Meeting, tak-
ing place on May 8, 2008 in Fuerth (Bavaria), we will again provide our shareholders with the best possible service.
DIRECTORS’ DEALINGS AND SHARE OWNERSHIP Pursuant to § 15a of the German Securities Trading Act (Wertpapierhandels-
gesetz – WpHG) Executive and Supervisory Board members, other key executives as well as persons in close relationship with
them are required to disclose the purchase or sale of adidas AG shares or related fi nancial instruments within fi ve business days
(Directors‘ Dealings). In 2007, we received eight Directors’ Dealings notifi cations relating to adidas shares (ISIN DE0005003404),
which were published at  www.adidas-Group.com /directors_dealings. We received no noti fi cation from our Executive or Supervisory Boards
in 2007 relating to their ownership of adidas AG shares or fi nancial instruments pursuant to Article 6.6 of the German Corporate
Governance Code. Further, we did not receive any noti fi cations in 2007 according to which individual Executive or Super visory
Board members’ share ownership reached, exceeded or fell below the applicable notifi cation thresholds provided in the German
Securities Trading Act.
DIRECTORS’ DEALINGS IN 2007
Type of Number Transaction
Frankfurt am Main, Date Name Position transaction of shares Price in € volume in €
April 11, 2007 Christian Tourres Supervisory Board Sale
80,000 43.00 3,440,000.00
April 17, 2007 Christian Tourres Supervisory Board Sale 80,000 45.10588 3,608,446.40
November 8, 2007 Christian Tourres Supervisory Board Sale 100,000 47.915 4,791,500.00
November 16, 2007 Herbert Hainer Executive Board Purchase 1,094 46.50 50,871.00
November 16, 2007 Herbert Hainer Executive Board Purchase 500 46.44 23,220.00
November 16, 2007 Herbert Hainer Executive Board Purchase 406 46.49 18,874.94
November 27, 2007 Fritz Kammerer Supervisory Board Purchase 220 44.82 9,860.40
December 28, 2007 Christian Tourres Supervisory Board Sale 100,000 50.615 5,061,500,00
TO OUR SHAREHOLDERS - Corporate Governance Report