Reebok 2007 Annual Report Download - page 151
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147
-- TAYLORMADE-ADIDAS GOLF --
- The Beast Campaign -
TaylorMade’s “Beast” advertising campaign for the new Tour Burner® driver utilizes muscular language
to convey the club’s function: extreme power fueled by innovation. The campaign is designed to convey the club’s persona:
brash, powerful and in-your-face.
YOUR FAVORITE COVER
04