Reebok 2007 Annual Report Download - page 133

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YOUR FAVORITE COVER
129
PRECISION & STYLE
-- ADIDAS FOOTBALL --
- Predator® PowerSwerve, adiPure and F50 TUNiT -
For the UEFA EURO 2008™ in Austria and Switzerland, adidas developed three new football boots. The Predator® PowerSwerve boot
can be summed up in three words: power, swerve and control. This will again be the industry’s top-selling football boot in 2008.
Predator® Foam, Power Pulse™ technology and asymmetrical lacing make it the gold standard for elite footballers such as Michael Ballack and Patrick Vieira.
Elegance is at the heart of the game as well as at the heart of the new adiPure footwear line. Timeless design highlights adidas’ unique heritage in the world’s biggest sport.
adiPure features intricate detailing, ultra-soft leather and a glove-like fi t. It is the signature shoe of reigning FIFA world footballer of the year Kaká.
The F50 TUNiT is the world’s fi rst fully customizable football boot with exchangeable cleats, chassis and uppers. Lightweight and stylish in design,
this is the shoe of the game’s biggest up-and-coming stars such as Lionel Messi, Lukas Podolski and David Villa.
04