Pizza Hut 2015 Annual Report Download - page 8

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08
Taco Bell delivered a fantastic 2015, surpassing $9 billion in system sales, and we expect a solid year in
2016 as well. Taco Bell is on the cutting edge of QSR and is the industry gold standard for social engagement,
product development, brand positioning and advertising. The brand’s Live
Más positioning is an example of how strong brand identity can drive
success across the spectrum. We have several new, exciting products
launching this year, including the Quesalupa, which we introduced
during Super Bowl 50. Our innovation focus extends beyond just
food. We are encouraged by early results of our delivery program
and are developing expansion plans for additional cities. The addition
of our loyalty program in November builds on our
mobile app and will increase brand affinity as it rewards social
behavior. Furthermore, we are focused on our core value messaging to
drive transactions. We continue to build our breakfast day-part where
sales are growing at twice the rate of the business as a whole. In fact,
we grew breakfast transactions 6% in the fourth quarter.
Given the brand’s strong economics and broad franchisee appeal,
we continue to accelerate new-unit openings both domestically
and internationally. We had a record number of U.S. openings
in 2015 and expect to build upon this in 2016. I’m particularly
excited that we’re starting to get some traction expanding
this great brand internationally. We know this process will
take time, but we’re making real progress here. In 2016 we
expect to open at least 300 global new restaurants and
to grow operating profit in constant currency 9%, which
includes a three percentage point benefit from the 53rd
operating week. Our growth plans both domestically
and internationally will lay the groundwork for higher
operating profit growth in the years to come.
$9 BILLION
SYSTEM SALES
OF MORE THAN
QUESALUPA
TOKYO, JAPAN