Hertz 2014 Annual Report Download - page 12

Table of Contents
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In March 2014, we announced that our Board of Directors approved plans to separate Hertz into two independent, publicly traded companies. One
of the companies will continue to operate the Hertz, Dollar, Thrifty and Firefly car rental businesses as well as Donlen; and the other will operate
the Hertz Equipment Rental Corporation, or "HERC." The separation is planned to be in the form of a tax-free spin-off to Hertz Holdings
shareholders, and we expect to separate the businesses in a tax-efficient manner.
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We have identified four reportable segments, which are organized based on the products and services provided by our operating segments and the
geographic areas in which our operating segments conduct business, as follows:
• U.S. Car Rental - Rental of cars, crossovers and light trucks, as well as ancillary products and services, in the U.S. We maintain a
substantial network of car rental locations and we believe we have the largest number of company-operated airport car rental locations in
the U.S., enabling us to provide consistent quality and service. We also have franchisees and associates that operate rental locations
under our brands throughout the U.S.
• International Car Rental - Rental of cars, crossovers and light trucks, as well as ancillary products and services, internationally. We
maintain a substantial network of company-operated car rental locations internationally, a majority of which are in Europe. Our franchisees
and associates also operate rental locations in approximately 144 countries and jurisdictions, including many of the countries in which we
also have company-operated rental locations.
• Worldwide Equipment Rental - Rental of industrial, construction, material handling and other equipment. We believe that HERC is one of
the largest equipment rental companies in the U.S. and Canada combined. HERC rents a broad range of earthmoving, material handling,
aerial and electrical equipment, air compressors, power generators, pumps, small tools, compaction equipment, construction-related
trucks, and other commercial vehicles. HERC also derives revenues from the sale of new equipment and contractor supplies as well as
through its Hertz Entertainment Services division, which rents studio and production equipment products used primarily in the U.S.
entertainment industry.
All Other Operations - Comprised of our Donlen business, which provides fleet leasing and management services, and other business
activities, such as our Hertz Claims Management subsidiary ("HCM"), which provides our claim management serviceDonlen is a leading
provider of fleet leasing and management services for corporate fleets. Donlen's fleet management programs provide outsourcing solutions
to reduce fleet operating costs and improve driver productivity. These programs include administration of preventive maintenance,
advisory services, and fuel and accident management along with other complementary services. Additionally, Donlen provides a
specialized consulting and technology expertise that allows us to model, measure and manage fleet performance more effectively and
efficiently.
Set forth below are charts showing revenues by reportable segment and revenues by geographic area for the year ended December 31, 2014, and
revenue earning equipment at net book value as of December 31, 2014:
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Source: HERTZ GLOBAL HOLDINGS INC, 10-K, July 16, 2015 Powered by Morningstar® Document Research℠
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