Cablevision 2012 Annual Report Download - page 11

(5)
xTV to Go, access via the Internet for customers in our New York metropolitan service area to
content from over 20 providers such as HBO, Showtime, The NFL Network and Disney
Channel, and
xDVR Plus, a remote-storage digital video recorder ("DVR") available in almost all of our New
York metropolitan service area, giving subscribers the ability to record and play television
programming from any digital set top box in the home. We continue to offer a set top box
DVR service giving subscribers the ability to record, pause and rewind live television.
Since 2011, in our New York metropolitan service area, we have offered a free Optimum App which was
first made available for the iPad, iPod touch and iPhone, and more recently, for laptops, the Kindle Fire
and select Android devices, with more Android devices being added regularly. The Optimum App allows
customers the ability to watch their channel lineup, stream on-demand titles and use the device as a
remote to control their digital set top box, while in their home. It also allows customers the ability to
browse Optimum's program guide, search for programming, and schedule DVR recordings, inside and
outside the home.
Packaging of our video product includes options with programming to suit the needs of our individual
customers. Offers include various levels of programming including premium channels, news, sports,
children's, general entertainment, international channels and digital music at various price points.
Since our network serving our existing cable television systems has been upgraded to provide advanced
digital video services, our sales and marketing efforts are primarily directed toward retaining our existing
customers and increasing our penetration to homes passed for all of our existing services. We market our
video services through in-person selling, as well as telemarketing, direct mail advertising, promotional
campaigns and local media and newspaper advertising.
Optimum Online
Optimum Online is our high-speed Internet access offering, which connects customers to the Internet
using the same network that delivers our cable television service.
Our plant is designed for download speeds to a maximum of: (i) 15Mbps (megabits per second)
downstream and 2Mbps upstream for our Optimum Online level of service, (ii) 30Mbps downstream and
5Mbps upstream for our Optimum Online Boost level of service, (iii) 50Mbps downstream and 8Mbps
upstream for our Optimum Online Boost Plus level of service in our New York metropolitan service area,
and (iv) 101Mbps downstream and 15Mbps upstream for our Optimum Online Ultra level of service in
our New York metropolitan service area.
Optimum Online is available on an à la carte basis with Optimum Online Boost, Optimum Online Boost
Plus or Optimum Online Ultra available for an additional charge per month. Discount and promotional
pricing are available when Optimum Online is combined with our other service offerings.
We have deployed a broadband wireless network ("WiFi") in commercial and high traffic locations across
our New York metropolitan service area as a free value-added benefit to Optimum Online customers.
The WiFi feature, which is delivered via wireless access points mounted on our cable television
broadband network, allows Optimum Online customers to access the service while they are away from
their home or office. WiFi has been activated across our Long Island, Bronx, Brooklyn, New Jersey,
Westchester, and Connecticut service areas. Our WiFi service also allows our customers to access the
WiFi networks of Comcast Corporation ("Comcast"), Time Warner Cable Inc., and Bright House
Networks, LLC.
Optimum Online service includes access to complimentary features such as web and mobile access to the
customer's DVR in our New York metropolitan service area, giving users the ability to remotely schedule