Volvo 2009 Annual Report Download - page 12

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A GLOBAL GROUP 2009
Following a period of acquisition-driven growth in 1998–2008, the Volvo Group now has the
critical mass needed within each of its business areas. With maintained focus on customers,
the strategy now shifts direction towards product renewal and internal efciency in order to
secure competitiveness and to improve protability.
Special focus 2010–2012
– product renewal and internal efciency
Profitable
growth
Required scale achieved in all business
areas already during 2008
No 2 in the world in heavy-duty trucks. •
One of the leaders in construction • equipment.
No 2 on heavy-duty diesel engines. •
Strong brand portfolio. •
Good market shares in all regions. •
Well-performing distribution and service • channels globally.
Good foothold in developing economies.•
This implies
Internal
efficiency
Reduce costs and increase productivity in
order to improve profitability
This implies
Product
renewal
Capitalize on size to optimize research and
development based on common architecture
and shared technology This implies
FOCUS SHIFTS TO
8