Pitney Bowes 2010 Annual Report Download - page 8

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6 Pitney Bowes Annual Report 2010
It’s the fi rst rule of communications: Know your audience. Pitney Bowes
helps businesses get to know their customers and prospects better.
And create more personalized communications tailored to individual
habits and preferences. The benefi t? Communications that get results —
whether the aim is to drive sales, encourage a healthier lifestyle, or just
keep people informed. With our business intelligence, predictive analytics
and data quality solutions, companies can do more with the information
they already have: Connect data points to get a more complete picture of
a customer. Model consumer behavior to improve sales. Find the most
promising prospects.
Imagine targeting
customers so accurately,
you can’t help but say
the right thing
Pinpointing growth opportunities
Setting quarterly sales goals for 170 branches across
Georgia and South Carolina used to take First Citizens
Bank most of the quarter. Now it’s all done in a week,
with our PERFORM.360™ suite. The software provides
a complete, up-to-date view of each branch’s customer
base, market demographics and competitors, along
with other key market factors. Insights like these also
help First Citizens determine which sales strategies
are most likely to fuel growth.