Pitney Bowes 2010 Annual Report Download - page 11

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Pitney Bowes Annual Report 2010 9
Imagine communicating
what people actually want
to know, using the channel
of their choice
It’s true: The medium is the message. Businesses need to communicate
using the channels their customers prefer, and know how to make the
best use of each channel. We have software to simplify the creation
of personalized communications — both physical and digital — whether
for a small business trying to reach a few customers or a global enterprise
reaching millions. A decade ago, we were among the leaders of the
multichannel revolution when we introduced technology for sending bills
and receiving payments electronically. Today, businesses use our technology
to offer their customers a range of digital options, including online account
management and text notifi cations. We’re pushing the mail channel itself
to unprecedented levels of speed, effi ciency and reliability, and increasing
its effectiveness with new, eye-catching ways of using color.
Captivating with color
More people are paying attention these days to the direct
marketing campaigns of Crews Chevrolet and Subaru of
Charleston, South Carolina. Ken French, the dealership’s
marketing manager, credits his new Connect+™ customer
communication system. Connect+ combines the power
of marketing with the effi ciency of Web-based metering
technology. Connect+ prints customized, full-color
marketing messages on each envelope at the same time
as the postage. Research shows that people are much
more likely to open an envelope with a color message on
it. That’s been French’s experience.