Pitney Bowes 2010 Annual Report Download - page 6

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4 Pitney Bowes Annual Report 2010
the customer just visited the company’s website. This level of insight eliminates the organizational
amnesia that customers fi nd so frustrating. It also enables companies to create new offers that
are relevant and timely, leading to a better customer experience and a more profi table outcome
for the business.
Our new Connect+™ communication series demonstrates our deep understanding of customer
needs. The advanced technology and simple user interface of Connect+ make it easy for mailers to
print customized, full-color marketing messages on envelopes at the same time as postage. Research
shows that such messages increase by as much as 69 percent the likelihood that envelopes will be
opened. Market reception of the Connect+ series contributed to our turnaround in equipment sales
in the latter half of 2010.
I have already mentioned our new Volly secure digital delivery service, which marks our entrance
into the consumer side of CCM. Volly meets the complex communication needs of both consumers
and businesses. For consumers, Volly provides a way to reduce clutter while organizing their
bill-paying and shopping from a single, secure online location. Catalogs, coupons, special offers,
monthly statements — Volly makes them all accessible from almost anywhere via computer,
smart phone or tablet.
For businesses, Volly provides a secure delivery channel at a fraction of the cost of printing and
delivering physical mail, while integrating seamlessly with their existing mailing operations. Most
important, Volly keeps their brand front and center as they use its capabilities to deepen their
customer relationships.
The fi nancial and industry press gave Volly an enthusiastic reception upon its launch at the start of
2011. Volly should be available to consumers in the second half of the year.
Meanwhile, our strategic transformation initiatives continue to yield increasing cost savings. We are
investing a portion of those savings in technology and process improvements to serve our customers
better and to increase our capacity for growth.
Through our Global Sales Force Automation project, we are using sophisticated software to connect
our sales representatives across geographies and lines of business. Having a more integrated view of
our customers allows us to be more responsive, improving customer satisfaction and driving revenue
growth. This disciplined approach is especially critical as we migrate to a culture oriented toward
collaborative selling across business units.
“Volly meets the complex
communication needs of both consumers
and businesses.”