Nokia 2005 Annual Report Download - page 32

standards. Our products give people the ability to create, access and consume multimedia, as well
as share their experiences with others. We are working with leading companies in other
industries to bring to the market advanced specialized technology and applications such as
Internet services, optics, music synchronization and streaming video.
Product highlights in 2005 included the Nokia 6630 and Nokia 6680 3G/WCDMA devices, and the
Nokia 6600 and the Nokia 7610 imaging devices.
In April 2005, Nokia announced a new sub-brand, the Nokia Nseries, for a category of advanced
multimedia computers that variously offer consumers the ability to shoot video and still pictures,
print-quality images, watch TV, listen to music, and access the web and e-mail. In addition to
supporting 3G/WCDMA connectivity, certain Nokia Nseries multimedia computers also feature
non-cellular connectivity, including WLAN, FM radio, Digital Video Broadcasting—Handheld, or
DVB-H, and Bluetooth. During the second half of 2005, we began building awareness of this new
sub-brand through product specific and Nokia Nseries wide marketing campaigns in print, online,
in movies, outdoors and at the point of sale.
Multimedia has two main entities responsible for the development of its products and related
experiences, the Multimedia Computers unit and the Multimedia Experiences unit.
The Multimedia Computers unit focuses on managing, delivering and expanding the Nokia Nseries
multimedia computer portfolio, as well as developing and marketing accessory products and car
communications solutions. Highlights include:
• During the third quarter of 2005 we started shipping the Nokia N90, featuring Carl Zeiss
optics for video and still imaging, and the Nokia N70, a small device with a 2-megapixel
camera.
• Upcoming products in the Nokia Nseries range include the Nokia N71, featuring a large
QVGA display and extensive music capabilities, the Nokia N80, featuring a 3-megapixel
camera and WLAN connectivity, and the Nokia N91, featuring a 4GB hard disk and WLAN
connectivity.
• In November 2005, we announced the Nokia N92, the world’s first mobile device with an
integrated DVB-H receiver that enables broadcast TV services on a mobile device. It is
expected to start shipping in the middle of 2006.
The Multimedia Experiences unit develops and markets multimedia applications and solutions in
the following areas:
•Mobile photography: We are developing imaging applications for Nokia Nseries products that
allow easy capturing, editing, printing, sharing and storing of photos and video.
•Mobile music: We are developing music applications and features that deliver high quality
audio and enable easy music management. Nokia is working closely with mobile operators
and leading industry partners to enable an enhanced music experience for users, including
the purchase of music by Nokia device users.
•Mobile computing: We are developing applications for Nokia Nseries products in four areas:
personal productivity, Internet services, software additions and digital home connectivity.
•Mobile TV: We are developing applications for the DVB-H standard.
•Mobile games: We are developing the N-Gage platform and N-Gage Arena gaming
community, as well as the Nokia SNAP mobile gaming platform, to support a broader
population of Java-based mobile phones. In May 2005, we announced plans to expand the
N-Gage multiplayer platform to all Nokia S60 based smartphones starting in 2006.
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