Kraft 2009 Annual Report Download - page 6

Products or similar products contributing 10% or more to Kraft Foods’ consolidated net revenues for the years ended December 31, were:
2009 2008 2007
Biscuits (cookies and crackers) 23% 22% 16%
Cheese 17% 18% 19%
Coffee 13% 13% 14%
Confectionery 11% 12% 12%
Our major brands within each reportable segment and consumer sector at December 31, 2009 were:
Kraft Foods North America:
U.S. Beverages
Beverages: Maxwell House, Starbucks (under license), Gevalia, General Foods International, Yuban and
Seattle’s Best (under license) coffees; Tassimo hot beverage system; Capri Sun (under license)
and Kool-Aid packaged juice drinks; Kool-Aid, Crystal Light and Country Time powdered
beverages; and Tazo (under license) teas.
U.S. Cheese
Cheese: Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft grated cheeses;
Polly-O and Athenos cheese; Velveeta and Cheez Whiz processed cheeses; Kraft and
Deli Deluxe processed cheese slices; and Breakstone’s and Knudsen cottage cheese and sour
cream.
U.S. Convenient Meals
Convenient Meals: Oscar Mayer and Louis Rich cold cuts, hot dogs and bacon; Lunchables lunch combinations;
DiGiorno, Tombstone, Jack’s and California Pizza Kitchen (under license) frozen pizzas; Boca
soy-based meat alternatives; Deli Creations complete sandwiches; and Claussen pickles.
U.S. Grocery
Grocery: Jell-O dry packaged desserts; Cool Whip whipped topping; Jell-O refrigerated gelatin and
pudding snacks; Jet-Puffed marshmallows; Kraft and Miracle Whip spoonable dressings; Kraft
and Good Seasons salad dressings; A.1. steak sauce; Kraft and Bull’s-Eye barbecue sauces;
Grey Poupon premium mustards; Shake N’ Bake coatings; and Baker’s chocolate and baking
ingredients.
Convenient Meals: Kraft and Kraft Deluxe macaroni and cheese dinners; Stove Top stuffing mix; Taco Bell Home
Originals (under license) meal kits; and Velveeta shells and cheese dinners.
U.S. Snacks
Snacks: Oreo, Chips Ahoy!, Newtons, Nilla, Nutter Butter and SnackWell’s cookies; Ritz, Premium,
Triscuit, Wheat Thins, Cheese Nips, Flavor Originals, Honey Maid grahams, Teddy Grahams
and Kraft macaroni and cheese crackers; Nabisco 100 Calorie Packs; Planters nuts and trail
mixes; Handi-Snacks two-compartment snacks; and Back to Nature granola, cookies, crackers,
nuts and fruit & nut mixes.
Cheese: Easy Cheese cheese spread.
Canada & N.A. Foodservice Canada and foodservice products span all Kraft Foods North America segments and sectors.
Canadian brand offerings include Delissio pizza, Nabob coffee, Kraft peanut butter and Peek
Freans biscuits, as well as a range of products bearing brand names similar to those marketed
in the U.S. The N.A. Foodservice business sells primarily branded products including Maxwell
House coffee, Oreo cookies, A.1. steak sauce, and a broad array of Kraft sauces, dressings and
cheeses.
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Source: KRAFT FOODS INC, 10-K, February 25, 2010 Powered by Morningstar® Document Research℠