Kraft 2009 Annual Report Download - page 13

joined Kraft Foods in 1986. Ms. West also serves on the Board of Directors of J.C. Penney Co., Inc. and is a member of the Executive Leadership
Council.
Mr. Searer, 56, served as Executive Vice President and President, Kraft Foods North America from September 2006 until August
2009. Previously, Mr. Searer served as the Group Vice President and President, North America Convenient Meals Sector. Mr. Searer joined Kraft
Foods in 1981. Mr. Searer also serves on the Board of Directors of Bush Brothers & Company. Mr. Searer retired from Kraft Foods in September
2009.
We adopted The Kraft Foods Code of Conduct for Compliance and Integrity, which qualifies as a code of ethics under Item 406 of Regulation S-K.
The code applies to all of our employees, including our principal executive officer, principal financial officer, principal accounting officer or
controller, and persons performing similar functions. Our code of ethics is available free of charge on our website at www.kraftfoodscompany.com
and will be provided free of charge to any shareholder submitting a written request to: Corporate Secretary, Kraft Foods Inc., Three Lakes Drive,
Northfield, IL 60093. We will disclose any waiver we grant to our principal executive officer, principal financial officer, principal accounting officer or
controller under our code of ethics, or certain amendments to the code of ethics, on our website at www.kraftfoodscompany.com.
In addition, we adopted Corporate Governance Guidelines, charters for each of the Board’s five standing committees and the Code of Business
Conduct and Ethics for Directors. All of these materials are available on our website at www.kraftfoodscompany.com and will be provided free of
charge to any shareholder requesting a copy by writing to: Corporate Secretary, Kraft Foods Inc., Three Lakes Drive, Northfield, IL 60093. Certain
of these materials may also be found in our proxy statement relating to our 2010 Annual Meeting of Shareholders.
Available Information
Our Internet address is www.kraftfoodscompany.com. Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports
on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as
amended, are available free of charge as soon as possible after we electronically file them with, or furnish them to, the SEC. You can access our
filings with the SEC by visiting www.kraftfoodscompany.com. The information on our website is not, and shall not be deemed to be, a part of this
Annual Report on Form 10-K or incorporated into any other filings we make with the SEC.
You can also read and copy any document that we file, including this Annual Report on Form 10-K, at the SEC’s Public Reference Room at
100 F Street, N.E., Washington, D.C. 20549. Call the SEC at 1-800-SEC-0330 for information on the operation of the Public Reference Room. In
addition, the SEC maintains an Internet site at www.sec.gov that contains reports, proxy and information statements, and other information
regarding issuers, including Kraft Foods, that file electronically with the SEC.
Item 1A. Risk Factors.
You should read the following risk factors carefully in connection with evaluating our business and the forward-looking information contained in this
Annual Report on Form 10-K. Any of the following risks could materially adversely affect our business, operating results, financial condition and
the actual outcome of matters as to which forward-looking statements are made in this Annual Report on Form 10-K. While we believe we have
identified and discussed below the key risk factors affecting our business, there may be additional risks and uncertainties that are not presently
known or that are not currently believed to be significant that may adversely affect our business, performance or financial condition in the future.
We operate in a highly competitive industry, which may affect our profitability.
The food industry is highly competitive. We compete based on price, product innovation, product quality, brand recognition and loyalty,
effectiveness of marketing, promotional activity and the ability to identify and satisfy consumer preferences.
From time to time, we may need to reduce our prices in response to competitive and customer pressures and to maintain our market
share. Competition and customer pressures may also restrict our ability to increase prices in
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Source: KRAFT FOODS INC, 10-K, February 25, 2010 Powered by Morningstar® Document Research℠