IHOP 2010 Annual Report Download - page 6

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excellence
Excellence,
inside and out.
At DineEquity, excellence is a principle that guides our actions and
decisions every day. To us, this pursuit is a never-ending process. Each
time we achieve our goals, we raise the bar and set out to meet the
challenge. This is how we have maintained leadership positions for our
brands, year after year.
Our commitment to excellence is built upon the franchise operator rating
system that we employ within our Applebee’s and IHOP businesses. This
system, rst implemented at IHOP in 2003 and carried on to Applebee’s in
2007, is essential to aligning our performance with our operating standards
and expectations. Our comprehensive and quantiable process enables us
to monitor the operational performance of our brands, provide franchisees
with actionable opportunities for improvement, and ensure we are exceeding
the expectations of our guests.
DINE EQUITY 2010
ANNUAL REPORT
14 PAGES + COVER
Trim Size:
8.25 x 10.75
Spot colors:
PMS 268
PMS 179
Overall Satin AQ
___
PAGE 5:
Image is hi-res
Band prints PMS 268
with 4cp (match PMS
1375) & RO text
Type prints PMS 179
+ 100%K
DINE EQUITY 2010
ANNUAL REPORT
14 PAGES + COVER
Trim Size:
8.25 x 10.75
Spot colors:
PMS 268
PMS 179
Overall Satin AQ
___
PAGE 4:
Background prints
100% PMS268
Boxes print:
40% PMS 268
60% K
4cp match PMS 1375
100% PMS 179
RO rule + type
Type prints PMS 179
+ RO
DineEquity 2010 Annual Report04