IHOP 2010 Annual Report Download - page 16

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Momentum for the future.
At DineEquity, we know how to build and maintain category
leadership. Today, Applebee’s and IHOP enjoy market-leading
positions in their respective categories of casual and family dining.
We are relentless in our focus to maintain these leadership positions
through our fundamental, holistic approach to brand management.
Our strategies promote excellence, innovation and strong connections
with our guests. They result in differentiated brand performance that
will continue to drive DineEquity’s growth, delivering results for our
shareholders in 2011 — and beyond.
14
Applebee’s and
IHOP leading
the way.
DineEquity 2010 Annual Report