IHOP 2010 Annual Report Download - page 12
Download and view the complete annual report
Please find page 12 of the 2010 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
 |
 |
We’re growing
in the right
direction — UP.
growth
As our comprehensive operations, menu,
marketing and remodel programs work
together to strengthen our brands, we
remain focused on several strategic areas
of growth that drive the performance of
the Applebee’s and IHOP businesses.
1 Source: 2010 Technomic Top 500 Report
DINE EQUITY 2010
ANNUAL REPORT
14 PAGES + COVER
Trim Size:
8.25 x 10.75
Spot colors:
PMS 268
PMS 179
Overall Satin AQ
___
PAGE 11:
Images are hi-res
Bands at top and
bottom of page print
100% PMS 268
LIVE ART Applebee
logos (x2)
RO type (page number)
+ rule
DINE EQUITY 2010
ANNUAL REPORT
14 PAGES + COVER
Trim Size:
8.25 x 10.75
Spot colors:
PMS 268
PMS 179
Overall Satin AQ
___
PAGE 10:
Boxes print:
40% PMS 268
60% K with RO type
4cp (match PMS 1375)
100% PMS 179
90% PMS 268
Type prints PMS 179,
PMS 268 + 100% K
When it comes to growing our
businesses, we focus rst and foremost
on increasing average restaurant
volumes at both Applebee’s and IHOP
restaurants. Whether by promoting
“Kids Eat Free” to expand IHOP’s
dinner business, or increasing awareness
of Applebee’s as a late night destination,
we are tailoring our approach and
offerings to respond to guests’ needs
in order to maintain our market share
leadership positions and drive guest
trafc growth.
In particular, we are looking at growth
across all parts of the day as one of our
biggest opportunities to help Applebee’s
return to historical average restaurant
volume levels — and then exceed them.
We have experienced initial success with
initiatives designed to increase Applebee’s
business during the late night hours,
including local entertainment programs,
great tasting appetizers and enhanced
beverage offerings like the “SkinnyBeeTM
Margarita.” We are fortifying our appeal
at dinner with new and unique offerings
like “Sizzling Entrees,” “Great Tasting
and Under 550 Calories” and “Applebee’s
RealBurgers®.” And, we are expanding
our efforts to also grow our lunch day
part with new and compelling offerings.
At IHOP, we are continuing to grow
through new franchise development as
well. With franchisees opening 340
restaurants over the past ve years,
IHOP was the fth fastest-growing
full service restaurant chain in 2010.1
We are also pursuing other growth
opportunities for IHOP, such as
international expansion, product
licensing and the testing of alternative
building and service model prototypes.
It is all part of our strategy to expand the
IHOP guest experience to include new
and different touch points.
DineEquity 2010 Annual Report10