IHOP 2010 Annual Report Download - page 3

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The positive
momentum is
building. Momentum isn’t just a word.
It’s the way we do business.
Excellence. Innovation. Connection with our
guests. This powerful, strategic combination
denes our fundamental approach to brand
management. We strive for excellence every day
and it shows — through our exceptional franchise
operators, Shared Services support structure, and
the experience that guests enjoy in our restaurants.
We deliver innovation at every level from menus
to operations and in doing so build a strong
competitive advantage that enables Applebee’s®
and IHOP® to lead their respective casual and
family dining categories, year after year. By staying
relevant to our guests, responding to their needs
and exceeding their expectations, we’re creating
and maintaining a connection that keeps them
coming back for more.
At DineEquitySM
, this closely integrated approach
drives our business momentum and, together with
the strength of our highly franchised business
model, delivers results for our shareholders.