IHOP 2010 Annual Report Download - page 57

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Year Ended December 31,
2010 2009 2008
IHOP Restaurant Data
Effective restaurants(a)
Franchise ............................................. 1,296 1,245 1,189
Company .............................................. 11 11 10
Area license ........................................... 164 161 158
Total ............................................... 1,471 1,417 1,357
System-wide(b)
Sales percentage change(c) ................................. 2.2% 5.6% 5.5%
Domestic same-restaurant sales percentage change(d) ............. 0.0% (0.8)% 1.5%
Franchise(e)
Sales percentage change(c) ................................. 2.1% 6.3% 5.9%
Same-restaurant sales percentage change(d) .................... (0.1)% (0.8)% 1.5%
Average weekly unit sales (in thousands) ....................... $ 35.1 $ 35.1 $ 35.2
Company(f) ............................................. n.m. n.m. n.m.
Area License(e)
IHOP sales percentage change(c) ............................ 3.3% (1.6)% 3.1%
(a) ‘‘Effective restaurants’’ are the number of restaurants in a given fiscal period adjusted to account
for restaurants open for only a portion of the period. Information is presented for all effective
restaurants in the Applebee’s and IHOP systems, which includes restaurants owned by the
Company as well as those owned by franchisees and area licensees.
(b) ‘‘System-wide sales’’ are retail sales of Applebee’s and IHOP restaurants operated by franchisees
and IHOP restaurants operated by area licensees as reported to the Company, in addition to retail
sales at Company-operated restaurants. Sales at restaurants that are owned by franchisees and area
licensees are not attributable to the Company.
(c) ‘‘Sales percentage change’’ reflects, for each category of restaurants, the percentage change in sales
in any given fiscal year compared to the prior fiscal year for all restaurants in that category. The
fiscal years ended December 31, 2010 and 2008 each contained 52 weeks; the fiscal year ended
December 31, 2009 contained 53 weeks.
(d) ‘‘Same-restaurant sales percentage change’’ reflects the percentage change in sales, in any given
fiscal year compared to the prior fiscal year, for restaurants that have been operated throughout
both fiscal periods that are being compared and have been open for at least 18 months. Because of
new unit openings and restaurant closures, the restaurants open throughout both fiscal periods
being compared will be different from period to period. Same-restaurant sales percentage change
does not include data on IHOP restaurants located in Florida.
(e) Applebee’s domestic franchise restaurant sales, IHOP franchise restaurant sales and IHOP area
license restaurant sales for the years ended December 31, 2010, 2009 and 2008 were as follows:
Year Ended December 31,
Reported sales (unaudited) 2010 2009 2008
(In millions)
Applebee’s franchise restaurant sales ............ $3,519.4 $3,523.1 $3,401.9
IHOP franchise restaurant sales ................ 2,364.7 2,315.9 2,177.9
IHOP area license restaurant sales .............. 220.0 214.9 218.4
41