Experian 2012 Annual Report Download - page 8
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6 Experian Annual Report 2012 Business overview
How we do it
Experian owns and operates comprehensive databases of information, to which we
apply our proprietary analytics and software, helping our clients to manage their
customer portfolios and marketing campaigns, to create significant value for our
clients and consumers.
Demographic Client
proprietary
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Behavioural
Market
research Data
We aggregate,
cleanse, sort
and enhance
data
We aggregate,
cleanse, sort
and enhance
data
Data
Credit
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application
Suspected
fraudulent
applications
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register
Vehicle
history
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judgments
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Scores
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characteristic
reports
Indices
We group
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profiles
into related
categories
We apply
our analytical
models to the
data
We apply
our analytical
models to the
data
Customer
profiles
Competitor
insight
reports
Market
insight
reports
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