Experian 2012 Annual Report Download - page 34

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32 Experian Annual Report 2012 Business review
Credit Services
Total revenue growth was 10% and organic
revenue growth was 7%, our strongest
performance in four years. In consumer
information, we benefited from steady
recovery in lending activity and from the
introduction of new sources of data and
products to monitor credit risk. Combined,
this drove volume growth in prospecting,
origination and customer management
activities. Business information performed
strongly, with further adoption of our recent
product and technology introductions,
which have been well-received in the
marketplace. We further extended our
position in new customer segments, with
good growth in the automotive vertical,
and we saw good progress in healthcare
payments, as our clients adopt new
analytical tools such as scoring and we
secured major new wins amongst hospitals
and physician practices.
Decision Analytics
We delivered strong growth in Decision
Analytics as the buying cycle for new
software and analytical tools continues
to unfold in response to new regulatory
requirements for lenders. Total and organic
revenue growth was 14%; revenue benefited
as we launched our next-generation
software modules, and as we further
expanded our fraud prevention range.
Marketing Services
Total and organic revenue growth was
8%. There was good growth across
Experian’s digital platforms during the year
as marketers continue to shift spend to
targeted digital marketing tools. Growth
in the year primarily reflected higher
email volumes and new business wins
for the supply of contact data. There was
also further development of our digital
advertising services, which delivered very
strong growth from a low base.
Interactive
Total revenue growth was 10%, with organic
revenue growth of 3%. This reflected growth
across our core credit reference and identity
protection brands, improvement in retention
rates and growth across the white-label
(affinity) channel. Together, these helped to
offset a decline in subscribers for the legacy
brand, freecreditreport.com.
EBIT and margin
For continuing activities, North America
EBIT was US$658m, up 18%. EBIT margin
was 31.5%, an increase of 230 basis points
year-on-year, reflecting positive operating
leverage across all areas of activity.
North America review
Total revenue from continuing activities in North America was US$2,092m,
up 10%, with organic revenue growth of 6%. The difference relates primarily
to the acquisitions of Mighty Net (acquired September 2010) and Medical
Present Value (acquired June 2011).
Victor Nichols
Chief Executive Officer,
North America
“Our investments in recent years
are now starting to pay off as the
North American economy slowly
picks up. We’re particularly pleased
with our progress in new sectors,
such as healthcare payments and
automotive, and by our growth in
the business information market.
We’re also continuing to benefit
from the shift to digital marketing
tools and our new Consumer Direct
brands are now firmly established.”