Experian 2012 Annual Report Download - page 13
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We’ve provided Oi with
the opportunity to capitalize
fully on the convergence of
consumer telecom services.
Credit Services success story: Helping Oi Telecom in Brazil to maintain market leadership
Oi is the leading provider of telecommunication services in Brazil
and a pioneer of convergent services that include fixed and mobile
telephony, broadband and cable television.
In July 2011, we began discussions with Oi’s senior management
about how Serasa Experian could improve their business
performance by using our data and analytics to help guide decision
making at each stage of their relationship with customers. Working
closely with Oi, we undertook analytical studies to prove Experian’s
capabilities. We then developed more than 50 business models
as part of a comprehensive portfolio management solution that
would embrace customer prospecting and acquisition, customer
management and collections.
The project has provided Oi with the opportunity to capitalize fully on
the convergence of consumer telecom services and to drive greater
customer loyalty using its vast array of products and services to create
unique competitive offerings that can strengthen its market position.
This is a long-term partnership and we’ll be working closely with Oi
to support its key strategic objectives of expanding its subscriber
base, driving higher average customer revenue and creating greater
loyalty by targeting the right product bundles to the right consumer
groups across Brazil. The Serasa Experian solution will also provide
Oi with the added benefits of greater operational efficiencies and
reduced bad debts, which will have a positive impact on its financial
performance.
No other company could have put together a solution like this, with
all the inherent advantages of a one-stop-shop. We’ve worked with
Oi for over ten years and they trusted us to get it right.
Rosane Bensusan
Serasa Experian
Latin America
Governance Financial statementsBusiness reviewBusiness overview