Experian 2012 Annual Report Download - page 38

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Credit Services
Total revenue growth was 4% at constant
exchange rates, while organic revenue
growth was 1%. We were pleased to
return to growth during the year, as we
benefited from some stabilisation in
lending activity, new client wins in the
financial services sector and growth
across non-financial verticals such as
telecommunications and utilities.
Decision Analytics
Decision Analytics performed well, with total
revenue growth at constant exchange rates
of 11% and organic revenue growth of 10%.
We benefited from the adoption of customer
management tools by telecommunications
and utilities clients, and further penetration
of our authentication and fraud prevention
tools within the public sector.
Marketing Services
Total revenue growth at constant exchange
rates was 5%, while organic revenue growth
was 1%. While there was good progress
across digital marketing platforms such as
email marketing, market conditions were
fairly soft and demand for data services was
relatively weak.
Interactive
We were delighted by growth at Interactive,
where total revenue growth was 31% at
constant exchange rates, with organic
revenue growth of 30%. We benefited from
a strong performance at CreditExpert,
following strong market acceptance of
our bundled product, which combines
reports and scores. We also benefited from
improved lifetime value, as we continue to
focus on delivering more to the customer.
EBIT and margin
For the UK and Ireland, EBIT from
continuing activities was US$227m, up
4% at constant exchange rates. The EBIT
margin was 27.5% (2011: 29.3%), affected
by the low revenue growth environment for
Credit Services and Marketing Services and
adverse acquisition mix.
UK and Ireland review
In the UK and Ireland, revenue from continuing activities was US$824m,
up 10% at constant exchange rates. Organic revenue growth was 8%. The
acquisition contribution relates to LM Group (acquired July 2011), 192Business
(completed February 2012), and Garlik (acquired December 2011).
Craig Boundy
Managing Director,
UK and Ireland
“The UK and Ireland was Experian’s
second fastest growing region
despite little help from the economy.
We won new contracts in financial
services and in sectors such as
telecommunications and utilities,
where clients are increasingly
looking for sophisticated customer
management tools. Our direct-to-
consumer business was the star
performer, growing organically
by 30%.”
36 Experian Annual Report 2012 Business review