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Ambitions 2010
• Manage risks towards suppliers and customers.
• Secure positive cash flow and favorable profitability in new market
conditions.
• Strengthen positions within mobile applications for industrial engines.
VOLVO PENTA
Volvo Penta provides
engines and power systems
for leisure and commercial
craft, as well as for industrial
applications such as diesel-
powered gensets, cranes
and container handlers.
Göran Gummeson
President of Volvo
Penta.
Number of employees
1,211
Position on world market
Volvo Penta is the world’s largest
producer of diesel engines for leisure
boats and a leading, independent
producer of industrial engines.
Market-leading boat builders French Beneteau/
Jeanneau, German Bavaria, British Sunseeker,
Italian Sessa Marine, US Tiara, Brazilian Interma-
rine, Swedish Hallberg-Rassy and Australian
Riviera choose Volvo Penta because of one of the
marine industry’s broadest product programs and
to have access to the world’s most global service
and retail network.
However, the most rapidly growing operation
for Volvo Penta in the past decade has been
sales of industrial engines, which currently repre-
sent about 40% of Volvo Penta’s total sales
value.
The basis for the industrial engine business is
the strength in the Volvo Group’s total product
and service offering. Assisted by these, Volvo
Penta is able to offer high-technological prod-
ucts, as well as global support for such industrial
applications as diesel-operated gensets, cranes
and container handlers.
Customers include such world-leading indus-
trial companies as Finnish Cargotec, French-
American SDMO, Turkish Genpower and Swedish
Sandvik.
The ambition is to expand industrial engine
sales through increased market shares in an
increasing number of segments, for example, min-
ing and construction equipment, and in emerging
markets in, for example, Asia and Africa.
Through sales of marine and industrial engines,
Volvo Penta will contribute significant synergies
and economies of scale to the Volvo Group’s
manufacture of engines and transmissions.
Approximately 10% of the Group’s total diesel
volume represents engines sold by Volvo Penta.
With respect to the Volvo Group’s most effi-
cient engine, the D16, Volvo Penta accounts for
approximately two thirds of the Group’s total
sales and consequently, delivers a crucial volume
contribution to this engine series.
Total market
The strong decline in the total market in the
marine industry in the wake of the global reces-
sion slowed down in 2010. Global demand for
marine engines remained largely unchanged,
compared with the preceding year. The marine
industry was characterized during the year by a
continued cautious attitude among end consum-
ers. On average, boat builders reported a contin-
ued low production rate in their plants, compared
with the boom years.
However, the total market for industrial engines
strengthened due to increased demand in essen-
tially all regions. During the year, leading indus-
trial engine customers gradually raised sales
forecasts and capacity utilization to increasingly
higher levels.
Product renewal
Volvo Penta reported a continued high rate of
product renewal. During the year, the introduction
of the IPS drive system was completed with new
and stronger drive units to match the Volvo
Group’s 11 and 13 liter engines. With these sys-
tems, Volvo Penta will be able to deliver propul-
sion engines in boats up to 100 feet.
On the industrial side, future emission require-
ments entail that Volvo Penta, with its strong
product program and low emission engines, will
be able to capture new market shares with indus-
trial customers in Europe, but also in the rest of
the world where the environmental requirements
are successively being intensified.
Financial performance
Net sales amounted to SEK 8,716 M, compared
with SEK 8,159 M in the preceding year. Operat-
Improved profitability despite
weak leisure boat market
Volvo Penta conducts its operations in two overall business segments: Marine and Industrial. For a broader general public,
Volvo Penta is mostly known for its marine engines and world-leading innovations, such as the Aquamatic drive and the
counter-rotating propellers, Duoprop. Boat owners worldwide associate Volvo Penta’s products with fuel-efficiency, envi-
ronmental consideration, comfort, performance and operating safety.
BOARD OF DIRECTORS’ REPORT 2010
36