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BOARD OF DIRECTORS’ REPORT 2010
Deliveries by market
Volvo Trucks 2009 2010
Europe 19,749 29,635
North America 8,028 12,749
South America 10,349 18,639
Asia 5,573 10,071
Other markets 3,712 4,135
Total 47,411 75,229
Renault Trucks 2009 2010
Europe 29,396 35,867
North America 458 54
South America 574 656
Asia 1,794 3,448
Other markets 5,263 5,563
Total 37,485 45,588
UD Trucks 2009 2010
Europe – –
North America 853 1,010
South America 445 300
Asia 16,753 23,908
Other markets 3,458 4,130
Total 21,509 29,348
Mack Trucks 2009 2010
Europe 0 1
North America 8,235 10,469
South America 1,219 1,888
Asia 505 47
Other markets 1,142 1,060
Total 11,101 13,465
Eicher12009 2010
Europe – –
North America – –
South America – –
Asia 10,175 16,359
Other markets – –
Total 10,175 16,359
1 The joint venture together with Eicher Motor Limited is to
50% consolidatedinto the Volvo Group. The deliveries in the
table pertain to the Volvo Group’s share of Eicher’s deliveries.
Market shares
In the first half of 2010, the Japanese market was
positively affected by the scrapping premiums for
old trucks if owners concurrently invested in new,
greener products. Since UD Trucks had a sub-
stantial percentage of trucks that met the new
environmental requirements, the company cap-
tured market shares. When the scrapping pre-
miums ceased in August, demand weakened. The
total market for heavy-duty trucks rose 29% to
24,453 vehicles (18,889). During the year, UD
Trucks had 22.2% of the Japanese market for
heavy-duty trucks compared with 23.3% in 2009.
UD – Ultimate Dependability
UD, which stands for Ultimate Dependability,
became the new brand since the abbreviation
was already recognized by customers, who call
the vehicles UD products. The UD name is widely
known since the letters are engraved in the
emblem, which since the 1950s, has been
located on both sides of the vehicles. In conjunc-
tion with this change, the name of the company
was changed from Nissan Diesel Motor Co. Ltd to
UD Trucks Corporation.
New trucks launched
The new generation of heavy-duty trucks in the
Quon range was launched in the Japanese mar-
ket in April and the first version of the new Con-
dor range in August. Sales of the new Condor
truck have also started in the US. These new
truck models are equipped with SCR engines
based on the Group’s joint engine platforms. They
meet with the latest emission legislation in Japan
and the USA and have improved fuel efficiency.
Additionally, UD Trucks launched the UD Genuine
After Market program to provide customers with
access to original service and original spares,
which will help customers reduce their operating
expenses.
Recovery
After the first half of 2010 with a reduced work-
ing week for blue and white collar workers, the
second half of the year brought a dramatic
change. A gradual, steady increase in the order
intake meant that by the summer, Renault Trucks
was back in full production; however, the recovery
was modest, slow and fragile. In view of the weak
demand, focus was placed on the continued
reduction of costs.
Renault Trucks retained its permanent employ-
ees with the assistance of government measures
that permitted a reduced working week with lay-
off pay. These measures enabled the company to
retain its workforce pending the expected upturn,
and were ended during the summer of 2010.
Presence
Renault Trucks maintained its presence at the
forefront of key social issues, including the reduc-
tion in carbon emissions through the use of the
hybrid and electric trucks delivered to customers.
The Renault Premium long-haulage truck
proved best in respect of fuel consumption and
operating costs in an independent test of a
Pan-European truck fleet at a German freight
company.
Renault Trucks continues to invest in product
development to be able to launch new, competi-
tive trucks in the next few years.
During the year, production of trucks started at
the plant in Kaluga, Russia.
UD Trucks
2010 was a significant year
for Nissan Diesel. On Febru-
ary 1, Nissan Diesel changed
its name to UD Trucks with
the aim of building UD into a
global truck brand. UD Trucks has a wide range of
light, medium-duty and heavy-duty trucks, as well
as buses and bus chassis.
Renault Trucks
For Renault Trucks, 2010 was
a year in which the company
proved its ability to make a
comeback. After an extremely
trying 2009, with many chal-
lenges, 2010 was about initiating the recovery,
aided by the strong commitment of all employees.
30