Volvo 2010 Annual Report Download - page 15
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OVERALL STRATEGIES
The market is characterized by intense competi-
tion where customer satisfaction is a key factor
as it lays a foundation for future sales and future
profitability. The Volvo Group’s strategy is based
on customers’ requirements and is focused on
profitable growth, product renewal and internal
efficiency.
Customer requirements
The Volvo Group’s products and services offer
high performance characteristics, quality, safety,
flexibility and a favorable total economy. Custom-
ers are offered solutions adapted to their oper-
ations regardless of whether they involve a single
product or a complete solution.
Products, services and complete solutions are
developed in close cooperation with customers
with the goal of contributing to improving the
customers’ productivity and profitability, and thus
creating value for the customer. Volvo strives to
increase the penetration and proportion of sales
coming from services and soft products, with an
offer consisting of financing, insurance, various
forms of service contracts and spare parts,
superstructures and attachments.
In the past few years, the Volvo Group has
intensified its relationships with key customers.
The advantages are many. The Group can sup-
port customers’ development in an even better
way than previously, and intensified relationships
result in increased penetration of both the prod-
uct and the service range. The extended offering
creates advantages for both the Volvo Group and
its customers.
The Volvo Group’s aim is to continue to grow with
increased focus on profitability. The goal is to grow by
10% a year over a business cycle with a higher pace in
new markets. Part of the growth may, over time, come
from acquisitions and then mainly in growth markets
and in strategic product segments.
The majority of the Volvo Group’s
customers are involved in commercial
transport-related operations. They place
high demand on both products and
services.
Profitable
Growth
The ongoing renewal of the Group’s product range and
creation of new and better products and services is a
challenge, but a matter of survival. Intense competition,
new environmental standards and safety and quality
requirements put significant demands on the entire
product development process. The Group utilizes com-
mon architecture and shared technology to create syn-
ergies and reduce costs.
Product
Renewal
The Volvo Group strives to optimize cost-efficiency and
productivity in all parts of its operations by reducing
manufacturing costs and sales and administrative costs
and by speeding up product development and other
processes. The work also comprises competence
development and organizational development.
Operational
Excellence
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