Volvo 2010 Annual Report Download - page 35

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Mack Trucks
In North America, the overall
economic environment, along
with demand for heavy-duty
highway trucks, gradually im-
proved moving through the year.
As large competitor inventories of pre-
EPA2010 engines were finally drawn down and a
more level playing field was established, both
Mack and Volvo capitalized on their more exten-
sively tested, highly fuel efficient, fully certified
EPA2010 products that comply with the new
emission standards introduced in North America
in January 2010.
Positive response from customers
Feedback regarding both Mack and Volvo
EPA2010 trucks, particularly on fuel economy
and engine performance, grew ever more positive
throughout the year, as more and more custom-
ers gained experience with the products. To meet
increasing demand, production was gradually
ramped up in all manufacturing facilities during
the second half of the year.
Many new products launched
For Mack, the ongoing weakness in the construc-
tion segment remained a significant challenge.
Despite essentially no market for the dump and
mixer trucks that are core to its business, the
brand finished the year with a U.S. retail share
equal to 2009, reflecting a determined effort to
increase volumes in other segments.
Mack maintained its longtime leadership pos-
ition in low cabover straight trucks used primarily
in refuse applications. The brand also moved from
the number four to the number two position in the
day cab and small sleeper segment of the high-
way market. Both Chrysler Group Transport and
global logistics leader UPS placed significant
orders for Mack EPA2010-certified Pinnacle day
cabs (325 and 475 respectively).
Deliveries by segment
Volvo Trucks 2009 2010
Light trucks (under 7 tons) – –
Medium trucks (7–16 tons) 1,556 1,758
Heavy trucks (over 16 tons) 45,855 73,471
Total 47,411 75,229
Renault Trucks 2009 2010
Light trucks (under 7 tons) 13,993 14,140
Medium trucks (7–16 tons) 5,556 7,385
Heavy trucks (over 16 tons) 17,936 24,063
Total 37,485 45,588
UD Trucks 2009 2010
Light trucks (under 7 tons) 8,248 9,657
Medium trucks (7–16 tons) 6,651 9,572
Heavy trucks (over 16 tons) 6,610 10,119
Total 21,509 29,348
Mack Trucks 2009 2010
Light trucks (under 7 tons) – –
Medium trucks (7–16 tons) 1 2
Heavy trucks (over 16 tons) 11,100 13,463
Total 11,101 13,465
Eicher12009 2010
Light trucks (under 7 tons) 1,113 2,014
Medium trucks (7–16 tons) 7,889 11,940
Heavy trucks (over 16 tons) 1,174 2,406
Total 10,175 16,359
1
The joint venture together with Eicher Motor Limited is to
50% consolidatedinto the Volvo Group. The deliveries in the
table pertain to the Volvo Group’s share of Eicher’s deliveries.
In line with the Group’s commitment to ongoing
investment despite difficult market conditions,
Mack introduced the mDRIVE automated manual
transmission based on highly regarded Group
architecture. The mDRIVE is developed to work
with Mack’s MP engines to deliver better fuel
economy, driveability and safety. Mack also
expanded its line-up of natural gas (NG) trucks,
introducing an NG-powered version of its Terra-
Pro cabover model for refuse and construction
customers.
Eicher
VE Commercial Vehicles
(VECV), which is a joint-ven-
ture company opened by the
Volvo Group and Eicher
Motors, designs, develops, manufactures and
markets trucks and buses under the Eicher
brand. 50% of VECV is consolidated in the Volvo
Group.
Eicher’s product range comprises light,
medium-heavy and heavy-duty trucks and buses
in the weight classes 5–40 tons and complete
bus chassis in the 5–15 ton range. The company
has an extensive dealer and service network prin-
cipally located in India.
Eicher’s industrial operations comprise the
manufacture of cabs, axles, gearboxes and
engines as well as assembly of trucks and buses.
Key investments are currently being made in paint-
ing, expansion of capacity, a new engine plant, in
the wholly-owned distribution network and in a
product development center for developing the
next generation of trucks and buses.
Increased market shares
In 2010, the total market for medium-duty trucks
(7–16 tons) rose by 50% in India while deliveries
of Eicher trucks in the medium-duty segment
increased by 51%.
In India, demand for heavy-duty trucks over 16
tons showed solid growth of 69% in 2010. Deliv-
eries of Eicher trucks in the heavy-duty segment
rose by 105%, significantly outperforming the
market and leading to increased market shares.
31