Metro PCS 2008 Annual Report Download - page 15

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xOur Advanced CDMA Network. We deploy a CDMA network that is designed to provide the
capacity necessary to satisfy the usage requirements of our customers. We believe CDMA
technology provides us with substantially more voice and data capacity per MHz of spectrum
than other commonly deployed wireless broadband mobile technologies.
Business Strategy
We believe the following components of our business strategy provide a foundation for our continued
growth:
xTarget Underserved Customer Segments in our Markets. We target a mass market which we
believe is largely underserved by traditional wireless broadband mobile carriers. Our recent
customer surveys indicate that over 85% of our customers use our service as their primary
phone service and that over 50% of our customers no longer have traditional landline phone
service, which we believe is evidence that our services are gaining acceptance as a substitute for
landline service.
xOffer Affordable, Paid-In-Advance, Fixed Price, Unlimited Service Plans With No Long-Term
Service Contract Requirement. We plan to continue to focus on increasing the value provided
to our subscribers by offering affordable, paid-in-advance, fixed price, unlimited service plans
with no long-term service contract and plan to continue to focus on increasing the value
provided to our subscribers.
xRemain One of the Lowest Cost Wireless Service Providers in the United States. We plan to
continue to focus on controlling our costs allowing us to remain one of the lowest cost
providers of wireless broadband services in the United States.
xExpand into Attractive Markets. We plan to continue to focus on acquiring or gaining access to
spectrum in metropolitan areas which have high relative population density and customer
characteristics similar to our existing metropolitan areas. We may in the future pursue means,
other than purchasing spectrum, to acquire or gain access to new metropolitan areas. See “—
Competition.”
xEffectively Compete in our Markets. We continue to make significant capital improvements to
our network to be able to offer our subscribers competitive and technologically advanced
services, including enhanced data services, location based services and digital technology as it
becomes increasingly available.
Products and Services
Our service, branded under the “MetroPCS” name, allows customers to place unlimited local calls from
within our service area, and to receive unlimited calls from any area while in our local service areas, under
simple and affordable flat monthly rate service plans starting at $30 per month. For an additional $5 to
$20 per month, our customers may select alternative service plans that offer additional features on an
unlimited basis, such as unlimited long distance calls from within our local service calling area to any
telephone number in the continental United States and roaming while in the service area of certain other
wireless broadband mobile carriers. For additional usage fees we also provide certain other value-added
services, such as international long distance and international text messaging. All our service plans are
“paid-in-advance” and do not require a long-term service contract. We provide the following products and
services:
xVoice Services. Our voice services allow customers to place voice calls to, and receive calls
from, any telephone in the world, including local, domestic long distance, and international
calls. Our services also allow customers to receive and make calls while they are located in
geographic areas served by certain other wireless broadband mobile carriers through roaming
arrangements with such carriers.