HTC 2013 Annual Report Download - page 14

COMPANY PROFILE COMPANY PROFILE
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The new HTC One (M8) brings a totally different dimension to mobile imaging by
combining the world's first smartphone with a Duo Camera that features HTC's
innovative HTC UltraPixel™ module, a dual flash and full 1080p HD video recording,
producing incredible images in all lighting conditions and rich, high-quality video. The
Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module,
capturing detailed depth information from a scene and enabling a range of beautiful
and creative effects that allow you to do more with your images than ever before. Like:
instantly create professional-looking portraits by altering the focus of your image after
the photo has been taken with UFocus™ or make your subject stand out in a more
surprising way by altering the background with creative effects using Foregrounder.
You can also give your best shots a seasonal flavour using the Seasons animations.
Copy & Paste lets you place your family and friends in a different photo entirely, while
Dimension Plus ™ presents a unique perspective on your photos by letting you view your
image from a different angle by simply tilting the screen. With so much scope to create
exciting imagery, Gallery organisation has also been a priority for the designers of HTC
Sense, who have introduced Image Match, a visual search tool that intuitively moves all
the photos containing a particular subject into one album. In 2014, Zoe™ evolves into a
cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own
photos, videos and music to share incredible highlight reels of classic moments.
With the introduction of HTC Sense 6, the new HTC One (M8) boasts capabilities that
give the product a sixth sense. For example, Motion Launch™ is immediately able to
detect its position and movement, thanks to built-in motion sensors that allow you
to interact with the phone without turning on the screen. A simple swipe will activate
the device, Auto Answer allows you to answer a call by putting the phone to your ear
without touching the screen. HTC Dot View™ case taks that sixth sense functionality
one step further you can extend Motion Launch by double tapping the dot view case, in
addition to checking the time, weather, new texts, emails and calls – without touching or
revealing the screen. An outstanding phone deserves a case that protects and extends
its innovative design and leading functionality. Optimised by HTC Sense 6, the new HTC
Dot View phone case protects the screen, whilst displaying notifications and interactions
in a retro, dot-matrix style. The new HTC One (M8) also has included an Extreme Power
Saving Mode that makes your battery last even longer. Fully charged it will deliver 14
days' worth of battery power, whilst still allowing you to receive calls, texts and emails.
HTC BoomSound™ delivering sound that is 25% louder than the HTC One (M7), without
compromising quality, the new HTC One (M8) has dual frontal stereo speakers with
a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly
high definition experience. HTC BlinkFeed™ is now more intuitive, with News Bundles
that bring all articles and tweets on the same topic together for easy reading and
over 1000+ content partners now clearly categorised on one page, following the most
interesting news couldn't be simpler. HTC One (M8) has been redesigned to provide
an interactive second screen. You can follow the conversation about the programme
online with integrated official Facebook and Twitter streams along with all the latest
fan commentary from your social circles. HTC Sense TV™ now also brings live sports
statistics for the 10 most popular sports in the world, with sports fans now able to access
the latest scores, match statistics and live updates from unmissable games while they
watch another game on the main TV screen. HTC Dot View™ phone case has been given
the Gold Medal in Design and Innovation award from Computex Taipei 2014. Organized
by the Taiwan External Trade Development Council (TAITRA) in conjunction with iF
(International Forum Design), the award is the highest honor in the Computex d & i
awards. It reinforced HTC's unrivalled design and innovation leadership.
To fulfill different consumers' needs, HTC reignites the mid-market with new HTC Desire ™
Portfolio. In 2014, the HTC Desire 816 marks the beginning of an exciting new era for the
mid-tier, distils elements of the internationally-acclaimed design DNA of HTC's flagship
HTC One® family, with a vibrant, modern colour palate and quality materials that give the
HTC Desire range its own familiar, yet distinctive flavour. Launched at the Mobile World
Congress in February, the HTC Desire 816 immediately garnered accolades, including
“Best Mid-Range Phone＂ from Android Authority, Know Your Mobile and TechRadar.
HTC Desire 610 extends the gun fire in following, powered by a quad-core processor
and 4G LTE connectivity that offers an outstanding combination of performance and
entertainment at a price that makes it possible for everyone to enjoy an exceptional
smartphone experience.