HTC 2013 Annual Report Download - page 13

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COMPANY PROFILE COMPANY PROFILE
22 23
new dynamic approach to the smartphone, it's a personal live stream right on the home
screen. The breakthrough HTC UltraPixel ™ Camera with HTC Zoe ™ also redefines how
people capture, relive and share their most precious moments. HTC Zoe ™ gives people
the ability to shoot high-res photos that come to life in three-second snippets. These
Zoes, photos and videos are then displayed in a unique way that brings the gallery to
life and transforms the traditional photo gallery of still images into a motion gallery
of memories. It also automatically creates integrated highlight films from each event
comprised of Zoes, photos and videos set to music with professionally designed cuts,
transitions and effects. These highlight videos can be remixed or set to different themes,
and can be easily shared on social networks, email and other services. To enable this
innovative camera experience, HTC developed a custom camera that includes a best-
in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300
percent more light than traditional smartphone camera sensors. This new approach
also delivers astounding low-light performance and a variety of other improvements to
photos and videos. In addition, the perfect self-portrait or video is just a tap away with
an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-
axis optical image stabilization for the rear camera also helps ensure video footage
smoother whether stationary or on the move. HTC BoomSound ™ offers the prime audio
experience by introducing for the first time on a phone, front-facing stereo speakers
with a dedicated amplifier that enabled the real experience for rich, authentic sound.
Furthermore, HDR recording uses advanced dual microphones and audio processing to
capture clean, rich sound that is worthy of high-definition video footage. And thanks
to the addition of HTC Sense Voice™ , which boosts the call volume and quality in noisy
environments so that conversations come through loud and clear.
On March 25th 2014 simultaneous launch events in London and New York, HTC unveiled
the highly anticipated new HTC One (M8), the ultimate evolution of the previous award-
winning flagship product. Launching in Gunmetal Gray with the all-new HTC Sense 6,
the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub
that anticipates your needs and uses Motion Launch™ controls to make everyday tasks
easier. New Duo Camera technology delivers creative, professional-looking photos and
amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a
smartphone.
HTC One (M8) & HTC Dot View ™