HTC 2013 Annual Report Download - page 11

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COMPANY PROFILE COMPANY PROFILE
18 19
Company History
HTC started with the goal of bringing the power of computing into the hands of people
around the world. To date, we have been through three major transformations that have
helped us reinvent ourselves and achieved new growth.
Professional PDA Designer
Soon after beginning operation in 1997, HTC was selected by Microsoft to develop
products using Windows CE, the newly launched operating system designed specifically
for consumer electronic products. The President (now the Director of the Board) HT Cho
and the Vice President (now Chief Executive Officer) Peter Chou put together HTC's first
R&D team and developed the world's first handheld personal data assistant (PDA) to
run on Windows CE. This significant first step helped HTC become an important partner
of Microsoft Corporation and built the solid foundation on which the HTC-Microsoft
partnership continues to grow and flourish. The Compaq iPAQ, manufactured by HTC for
Compaq Computer became a huge market success when launched in 2000 and started
a new phase of success for HTC in the PDA segment.
Smart Phones Leader
HTC's second major turning point took place in 1999. A decision was made by the
management to take the company into the telecommunications arena. Current HTC CEO
Peter Chou saw the increasingly important role of mobile telecommunication products
in the daily lives of consumers. Mr. Chou predicted that the GSM standard would spread
from Europe to dominate U.S. and Japanese markets. Mr. Chou then visited Europe's
largest telecommunications companies to discuss an innovative new approach for the
industry – the development of "customized" devices for the wireless communication
market. In 2002, HTC broke new ground in the industry by launching two new mobile
wireless devices, the O2 XDA and Orange SPV in partnership with O2 (UK) and Orange
(France) respectively. The products, designed around Microsoft's latest operating system,
helped telecommunication service providers increase average revenue per user (ARPU)
and earned worldwide attention.
HTC is the first to integrate Internet, entertainment, video and personal assistant
functions into a mobile phone with a large dimension onto high resolution and full color
display panel. This ushered in a new era in the history of the mobile phone. It was at
this point that HTC began to develop products in partnership with customers and to