HP 2014 Annual Report Download - page 16

Software
Software provides IT management, application testing and delivery, information management, big
data analytics, security intelligence and risk management solutions for businesses and enterprises of all
sizes. Our software offerings include licenses, support, professional services and software-as-a-service
(‘‘SaaS’’). Described below are our global business capabilities within Software.
Application Delivery Management which is part of HP’s IT management offerings, provides software
that enables organizations to deliver high performance applications by automating and testing the
processes required to ensure the quality and scalability of desktop, web, mobile and cloud-based
applications.
Big Data provides a full suite of software designed to help organizations store, explore, govern,
protect and serve information and insights that fundamentally improve the outcomes of businesses and
the environment, while managing risk and meeting legal obligations. The group’s suite includes HP
Vertica, the leading analytics platform for machine, structured and semi-structured data, HP IDOL, a
unique analytics platform for human information from Autonomy, as well as market leading solutions
for archiving, data protection, eDiscovery, information governance and Enterprise Content
Management.
Enterprise Security software is designed to disrupt fraud, hackers and cyber criminals by scanning
software and websites for security vulnerabilities, improving network defenses and providing real-time
warning of threats as they emerge.
IT Operations Management which is part of HP’s IT management offerings, provides software
required to automate routine IT tasks and to pinpoint IT problems when they occur, helping
enterprises to reduce operational costs and improve the reliability of applications running in a
traditional, cloud or hybrid environment.
Marketing Optimization focuses on delivering solutions that help businesses engage audiences, reach
new customer segments and markets and deliver compelling content across channels. The group
provides solutions for augmented reality, contact center analytics, customer communications
management and digital experience management.
Software’s big data platform, HAVEn, provides unique assets for processing and understanding
machine and sensor data, business data and unstructured human information. A growing ecosystem of
customers, partners and developers use this platform to build big data driven analytic applications.
Software also leverages HAVEn’s unique analytic assets to deliver market-leading, purpose-built
solutions for a variety of markets, including application testing and delivery, big data analytics and
applications, IT operations management, marketing optimization and enterprise security. These
solutions are designed for businesses and enterprises of all sizes, and are available via on-premises,
SaaS and hybrid delivery models. Software’s HAVEn big data platform and purpose-built applications
are augmented by support and professional services in order to provide an end-to-end solution to
customers.
HP Financial Services
HPFS provides flexible investment solutions, such as leasing, financing, utility programs and asset
management services, for customers to enable the creation of unique technology deployment models
and acquisition of complete IT solutions, including hardware, software and services from HP and
others. Providing flexible services and capabilities that support the entire IT lifecycle, HPFS partners
with customers globally to help build investment strategies that enhance their business agility and
support their business transformation. HPFS offers a wide selection of investment solution capabilities
for large enterprise customers and channel partners, along with an array of financial options to SMBs,
educational and governmental entities.
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