Cablevision 2013 Annual Report Download - page 11

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(5)
the device as a remote to control their digital set top box, while in their home. It also allows customers
the ability to browse Optimum's program guide, search for programming, and schedule DVR recordings,
inside and outside the home.
Packaging of our video product includes options with programming to suit the needs of our individual
customers. Offerings include various levels of programming including premium channels, news, sports,
children's programming, general entertainment, international channels and digital music at various price
points.
Since our network serving our existing cable television systems has been upgraded to provide advanced
digital video services, our sales and marketing efforts are primarily directed toward retaining our existing
customers and increasing our penetration to homes passed for all of our existing services. We market our
video services through in-person selling, as well as telemarketing, direct mail advertising, promotional
campaigns and local media and newspaper advertising.
Optimum Online
Optimum Online is our high-speed Internet access offering, which connects customers to the Internet
using the same network that delivers our cable television service.
Our plant is designed for download speeds to a maximum of: (i) 15Mbps (megabits per second)
downstream and 5Mbps upstream for our Optimum Online level of service, (ii) 50Mbps downstream and
25Mbps upstream for our Optimum Online Ultra 50 level of service, and (iii) 101Mbps downstream and
35Mbps upstream for our Optimum Online Ultra 101 level of service.
Optimum Online is available on an à la carte basis with Optimum Online Ultra 50 or Optimum Online
Ultra 101 available for an additional charge per month. Discount and promotional pricing are available
when Optimum Online is combined with our other service offerings.
We have deployed a broadband wireless network ("WiFi") in commercial and high traffic locations across
our service area as a free value-added benefit to Optimum Online customers. The WiFi feature allows
Optimum Online customers to access the service while they are away from their home or office. WiFi is
delivered via wireless access points mounted on our cable television broadband network, in certain retail
partner locations, New York City parks and special venues, such as MacArthur Airport, and Nassau
Coliseum. WiFi has been activated across our entire service area, and has over 100,000 available
hotspots in public areas within our service area. Our WiFi service also allows our customers to access the
WiFi networks of Comcast Corporation ("Comcast"), Time Warner Cable Inc., Bright House Networks,
LLC and Cox Communications, Inc.
Optimum Online service includes access to complimentary features such as a free to use wireless "smart
router", web and mobile access to the customer's DVR and Multi-Room DVR, giving users the ability to
remotely schedule and manage recordings as well as internet security software, including anti-virus, anti-
spyware, personal firewall, and anti-spam protection. Our Optimum Online Ultra 50 and Optimum
Online Ultra 101 levels also include web hosting, and other features.
Optimum Voice
Optimum Voice is a VoIP service available exclusively to Optimum Online subscribers and offers
unlimited local, regional and long-distance calling any time of the day or night within the United States,
Puerto Rico, U.S. Virgin Islands and Canada with over 20 calling features at a flat monthly rate. Discount
and promotional pricing is available when Optimum Voice is combined with other service offerings.