Blackberry 2012 Annual Report Download - page 36

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The Company’s R&D efforts are focused primarily on the following areas:
29
Key Area of Expertise
Design and User Benefits
Application & User Interface Technologies
Fluid, user-friendly applications with hardware
acceleration for maximum performance; deep
integration into core experience
Rich tooling enabling rapid development and superior
user ex
p
erience
Integrated Communication Application
Intuitive next generation inbox merging email and
social communication
Power Mana
g
ement
Low
p
ower re
q
uirements
–
efficient batter
y
consum
p
tion
Firmware
Integration, customization – low cost,
small size, efficient batter
y
consum
p
tion
Software Tools
Software develo
p
ment kits
–
more a
pp
lications available
Testing Software
Fast and thorough test/debug
–
low cost,
better
q
ualit
y
, im
p
roved service/su
pp
ort
Operating System Technologies
High performance, scalable and secure platform
spanning handsets, mobile computing, automotive
and embedded
Richer user experiences, common application
ecosystem, embracing of open standards
Multi-taskin
g
and rich develo
p
er environment
Product Design
Award winning products / outstanding customer
ex
p
erience throu
g
h software and user interfaces
RF Engineering
High performance radio – low cost, small size, efficient
batter
y
consum
p
tion, better covera
g
e
Display
High resolution bright displays with improved power
characteristics
Audio
Improved audio quality in all environments through hardware
and si
g
nal
p
rocessin
g
desi
g
n. Excellent multi-media ca
p
abilit
y
Intelligent Antennas
Effective radiated power
–
better
covera
g
e and efficient batter
y
consum
p
tion
Analo
g
RF & Di
g
ital ASIC
Inte
g
ration
–
low cost, small size
•
develo
p
in
g
new devices for current and emer
g
in
g
wireless network technolo
g
ies and market se
g
ments;
•
revolutionizin
g
smart
p
hones and tablets throu
g
h the develo
p
ment of the BlackBerr
y
10 OS built u
p
on the QNX-based
p
latform;
•
developing core technology and platforms for next generation air interfaces and networks, including evolution of 3G and 4G
wireless networks;
•
evolving the functionality, security and performance of its BlackBerry wireless solution and BlackBerry smartphones and
tablets;
•
building device software including operating systems, radio code, graphics and media frameworks, application runtimes,
networkin
g
technolo
g
ies, and BlackBerr
y
a
pp
lications;
•
develo
p
in
g
server and deskto
p
software for enter
p
rise and consumer environments;
•
developing infrastructure systems to provide the underlying support for wireless network and Internet connectivity;
•
p
rovidin
g
a
p
latform and tools for third
p
art
y
software develo
p
ers and enter
p
rises to write and wirelessl
y
enable a
pp
lications;