Blackberry 2012 Annual Report Download - page 271

For more information on RIM’s sustainability initiatives, see the Corporate Responsibility report at http://www.rim.com/investors.
We Give Back to Our Communities
RIM believes strongly in supporting the development of the communities in which we live and work, and supports our proactive
volunteering of our time and efforts.
RIM also believes in giving back to the local, national and global communities in which we operate. Our Company’s primary
corporate philanthropy focuses on outreach programs to students in science, engineering and business programs. In addition, RIM
supports our proactive volunteering of our personal time and efforts to support our communities. Under the Proud2Be platform, our
Company provides financial contributions to charitable organizations where we volunteer our personal time, from youth sports to
community development programs. RIM appoints advisory councils who aid in the distribution of philanthropic dollars towards
organizations who fulfill the corporate mandate.
To learn more, see the application and additional information located online at: http://www.rim.com/company/philanthropy/ and
internally at http://go/philanthropy. Also, consult our Prevention of Improper Payments Policy for more information on approving
RIM-funded charitable gifts
Q: Denise is a loyal supporter of several charitable causes. One such cause is not one that RIM officially supports, but Denise uses
company time and resources in her efforts for this organization. Since RIM is committed to giving back to the communities we serve,
is it okay for Denise to do this?
A: While Denise is encouraged to support the charities of her choice, charitable giving must not interfere with our job responsibilities.
In addition, we must not use company time and resources to further our personal interests. We must also never create the appearance
that our Company is endorsing a charity when it is not. Denise should continue supporting the charities of her choice—regardless of
whether they are sponsored by RIM—on her own time and with her own funds. Our Company provides opportunities for us to
actively support charitable endeavors through internal giving programs, and encourages us to participate in these endeavors.
We Participate in the Political Process Responsibly
RIM encourages us to participate in the political process and support candidates and issues of our choice. However, we must engage
in political activities on our own time, and as private citizens—not on behalf of our Company. This means we may not use RIM
property, equipment, personnel or other resources for political activities or endorsements.
You are welcome to make voluntary personal political activities and contributions to candidates, parties and civic organizations—but
keep in mind, these
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