Blackberry 2012 Annual Report Download - page 18

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RIM believes that the following factors influence commercial success in the wireless device and services market:
RIM believes that the barriers to entry to the wireless device and services market include the following:
Success Factors
Through development of an integrated hardware, software and service platform that support multiple wireless network standards,
RIM provides end-to-end wireless solutions for seamless access to information, including email, voice, instant messaging, short
message service (“SMS”), Internet and intranet-based browsing, multimedia content and features, and consumer and business
applications. RIM’s integration and focus of research and development in radio frequency, hardware and software design, OS
development, antenna design, circuit board design, integrated circuit design, power management, industrial design, and manufacturing
engineering result in cost-effective solutions that offer the ability to multi-task applications, a strong web browsing experience, a
compelling platform for third party application development, ease of use, small size and attractive design, efficient bandwidth use,
lengthy battery life, robust security and a significant return on investment to customers.
11
•
inte
g
rated hardware, software and services
p
latform;
•
intuitive interface and ease of use;
•
access to third
p
art
y
a
pp
lications and content;
•
rich and efficient web-browsin
g
ex
p
erience;
•
extensive
g
eo
g
ra
p
hic covera
g
e;
•
com
p
etitive
p
ricin
g
;
•
attractive industrial desi
g
n;
•
trusted brand;
•
small size and li
g
ht wei
g
ht conver
g
ed devices;
•
reasonable batter
y
life;
•
multi-network su
pp
ort;
•
efficient bandwidth use;
•
end-to-end securit
y
;
•
p
ush-based outbound
p
ort architecture;
•
extensive customer care ca
p
abilities;
•
connectivit
y
to
p
ersonal messa
g
in
g
, social networkin
g
, multimedia and other a
pp
lications; and
•
connectivit
y
to enter
p
rise email and a
pp
lications.
•
p
ro
p
rietar
y
technolo
gy
p
latform, includin
g
hardware, software and service ex
p
ertise;
•
intellectual
p
ro
p
ert
y
ri
g
hts;
•
existin
g
strate
g
ic alliances and relationshi
p
s;
•
existin
g
customer and channel relationshi
p
s;
•
access to com
p
onents and established su
pp
lier relationshi
p
s;
•
scarcit
y
of hi
g
hl
y
q
ualified
p
ersonnel;
•
significant capital requirements;
•
si
g
nificant develo
p
ment costs and time-to-market;
•
manufacturin
g
ex
p
ertise;
•
re
g
ulator
y
barriers, such as Federal Communications Commission (“FCC”) a
pp
roval and network certification; and
•
market and brand reco
g
nition of industr
y
leaders.