Blackberry 2012 Annual Report Download - page 15

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F
iscal 2011
Fiscal 2010
8
•
Introduced BlackBerry 6, a new operating system for BlackBerry smartphones that retains the trusted features that distinguish
the BlackBerr
y
brand while deliverin
g
a
p
owerful and sim
p
lified user ex
p
erience;
•
Announced several new developer tools to make it easier for applications developers to create and monetize feature-rich
applications on the BlackBerry platform including the BlackBerry Enterprise Application Development Platform; the next
generation BlackBerry Web Application Platform; BlackBerry WebWorks Platform for the BlackBerry PlayBook™ Tablet
and BlackBerry smartphones; and BlackBerry Payment Service, BlackBerry Push Service, BlackBerry Advertising Service
and BBM Social Platform Software Develo
p
er Kits (SDKs);
•
Launched a number of new smartphones including the BlackBerry Bold™ 9650, BlackBerry Bold™ 9780, BlackBerry
Curve™ 3G, BlackBerr
Pearl™ 3G, BlackBerr
y
Torch™, and the BlackBerr
y
St
y
le™;
•
Announced the BlackBerr
y
Pla
y
Book™ tablet, RIM’s first
p
rofessional-
g
rade tablet, based on the BlackBerr
y
Tablet OS;
•
Introduced a number of new services, including BlackBerry Enterprise Server Express, BlackBerry Mobile Voice System 5
with Voice over Wi-Fi callin
g
, BlackBerr
y
Balance, and the BBM™ Mobile Giftin
g
Platform;
•
Made a number of acquisitions including QNX Software Systems which provides the technology behind the BlackBerry
Pla
y
Book OS 2.0 and the antici
p
ated QNX BlackBerr
y
10 OS;
•
Strong growth in international markets with approximately 54.6% of the BlackBerry users coming from outside of North
America; and
•
Saw ongoing strong adoption of BlackBerry service in prepaid markets around the world and BlackBerry smartphone becoming
the number one selling smartphone brand in the United States, Canada, Latin America Source: IDC Worldwide Mobile Phones
Quarterly Tracker – Final Data – Q4 2010) and the United Kingdom (Source: GfK RT, Smartphones, Volume Sales , 2010 and
Q4 2010) for calendar 2010.
•
The BlackBerr
y
subscriber base increased to over 41 million users from a
pp
roximatel
y
25 million in the
p
revious fiscal
y
ear;
•
Launched a number of new devices, including the BlackBerry Bold™ 9700, BlackBerry Storm2™ 9520 and 9550,
BlackBerr
y
Tour™, and the BlackBerr
y
Curve™ 8520 and 8530;
•
Introduced BlackBerry Enterprise Server 5.0 and BlackBerry Device Software 5.0 which offer extended capabilities to both end
users and IT
p
rofessionals;
•
Added over 75 new carrier and distribution channel relationships for a total of approximately 550 carriers and distribution
channels in 175 countries;
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