Blackberry 2012 Annual Report Download - page 257

Conducting Global Business with Our Customers and Business Partners with Integrity
RIM has an excellent reputation for quality and service—a reputation we cannot maintain without the support and commitment of our
customers, suppliers and other business partners. We conduct our business worldwide with integrity, and seek out others who do the
same. We seek to purchase quality materials that allow us to develop and distribute premium products. Our products are marketed and
sold with honesty and conviction. Together with our valued partners, we promote, offer and deliver innovation on a global scale.
We Adhere to Competition Laws
RIM competes vigorously in the marketplace, but does so honestly, fairly and in accordance with all competition laws (sometimes
called “antitrust”, “anti-monopoly” or “cartel” laws). These laws are aimed at prohibiting agreements or practices that restrict free
trading and competition between businesses. We have a responsibility to fully support and comply with competition laws that apply to
our work. In following these rules, we can help to ensure that our Company maintains its reputation for fairness and integrity in the
marketplace.
To comply with these laws, we must avoid the following practices:
If any RIM competitor or business partner discusses any of these topics—regardless of whether the discussion seems indirect, or is
merely a casual chat—stop the conversation immediately, and report the incident to the Legal Department at
[e-mail]. Be particularly careful when attending industry conferences or trade shows to avoid even the appearance
that your business decisions reflect an improper influence, or deal with unfair business practices. If you find yourself involved in a
conversation that turns to the sharing of business practices, even remotely, it is best to excuse yourself immediately or terminate the
conversation.
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• Discussin
g
the allocation of markets or customers with an
y
com
p
etitors, or a
g
reein
g
not to serve certain markets or customers
•
Discussing prices, price-related information or any other aspect of competitive strategy with competitors, including promotional
s
p
endin
g
or terms, costs,
p
roduct su
pp
l
y
, marketin
g
, territories or other sensitive marketin
g
information
• Actin
g
in an
y
wa
y
that could be viewed as an attem
p
t to exclude
p
resent or
p
otential com
p
etitors or control markets
• Bid-ri
gg
in
g
and other im
p
ro
p
er or collusive tenderin
g
and
p
rocurement
p
ractices