Blackberry 2012 Annual Report Download - page 246

Making a Difference: The Purpose Behind Our Code
How does a company achieve success?
At RIM, success happens when everyone shares the goals we want to achieve.
Think about it. We each work at RIM because we believe in our products and appreciate what RIM stands for and offers to the world.
We want to be a part of the RIM story, and have the skills to make our great company even better. But no matter how skilled, none of
us can achieve success alone. We all need to work together to create something great. We also need to understand that how we
achieve our goals can be as important as the end results.
This is why we created RIM’s Code of Business Standards and Principles—what we like to call our Code.
Our Code is a statement of principles designed to help us do our jobs in a legal and ethical manner. It does not address every situation,
nor set out every rule for conduct. It is not a substitute for your responsibility to exercise good judgment and act ethically. Instead, it
outlines the behaviors expected of each of us and illustrates the importance of taking personal responsibility for all that we do for
RIM. By understanding and valuing our Code, we can each support our Company’s commitment to integrity.
When we all share and uphold our Code, not only can we create our best and most innovative work, but we also do it with pride and
integrity. This makes an impression on our colleagues, our customers, our investors, our business partners and our community.
What is the result?
SUCCESS.
We Live Our Code
Whether we are members of the board of directors, officers, employees or independent contractors of RIM or any of its subsidiaries or
affiliates—we are all responsible for living by the values that define RIM and upholding our commitments to those invested in our
success. This means all of us must obey the law, act ethically, and know and follow our Code in all that we do for RIM. If, however,
local laws require us to do something different from what the Code requires, we must follow those laws. We must also follow other
RIM policies, procedures and guidelines that apply to our work, some of which are referenced here.
We will be asked, on an annual basis, to acknowledge that we have read, understand and will continue to comply with the Code.
Failure to read or acknowledge our Code does not exempt us from our responsibilities. We must still comply with the Code, as well as
applicable laws, regulations and RIM policies that apply to our jobs.
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