Blackberry 2012 Annual Report Download - page 22

Strategy
RIM’s long-term and near-term strategy is based on four major principles focused on:
The success of this strategy will be driven by:
15
•
R
OI. The return on investment for the BlackBerry solution provides customers with rapid payback for their purchase. The
primary benefits include personal productivity and team workflow enhancements. RIM continues to launch new IT administrator
and end user features designed to lower the cost of buying, deploying and managing the BlackBerry solution. The network
efficienc
y
of the BlackBerr
y
solution ma
y
also lead to lower data roamin
g
char
g
es for customers.
•
B
lackBerry Outbound Port Architecture. The BlackBerry wireless solution uses a secure infrastructure that does not require IT
managers to compromise firewall security through the opening of an inbound firewall port. The BlackBerry infrastructure offers
a number of efficienc
y
and securit
y
benefits to carriers and end-users. These benefits are outlined in detail under “Com
p
etition.”
–
ensuring a successful launch of the BlackBerry 10 platform and the timely launch of the first BlackBerry 10
p
roducts;
–
leveraging the BlackBerry platform, brand and other assets to drive global subscriber growth and create value for
RIM’s stakeholders;
–
im
p
lementation of broad efficienc
y
p
ro
g
rams across all functions in the or
g
anization; and
–
a reali
g
nment of the Com
p
an
y
’s or
g
anization to reduce com
p
lexit
y
and increase accountabilit
y
.
• Successfully transitioning to BlackBerry 10, the Company’s next generation BlackBerry platform. The Company is
focused on launching its BlackBerry 10 smartphones. RIM expects the next generation BlackBerry 10 OS will power future
BlackBerry smartphones, tablets and embedded solutions such as those found in advanced automotive electronics, including
entertainment, communications and navigation applications. RIM believes BlackBerry 10 will combine the best aspects of the
BlackBerry and QNX Neutrino platforms to provide exceptional performance, high scalability and support for industry standard
tools that are already familiar to hundreds of thousands of developers. BlackBerry 10 will also integrate features and
functionalities that stem from the Company’s other recent acquisitions such as, The Astonishing Tribe, NewBay, Torch Mobile
and Tungle. RIM believes the BlackBerry 10 mobile platform is optimized to connect people, devices, content and services.
BlackBerry 10 will also integrate the Company’s other recent acquisitions such as The Astonishing Tribe and Torch Mobile. The
Com
p
an
y
currentl
y
ex
p
ects to launch the first BlackBerr
y
10 smart
p
hones in the latter
p
art of calendar 2012.